Job DescriptionPlaying a critical role in deploying digital thinking, tools and techniques in support of Capgemini’ s marketing prioritiesCollaboration in an internationally oriented marketing teamSupport in the development and implementation of Omni channel marketing & communication activitiesPlanning & steering the creation and G2M of Capgemini Invent thought leadership/POV process incl. the use of relevant online & offline communication channelsDevelopment of strategies to measure success of marketing activities in line with the overall Marketing strategySupport in the preparation of (virtual, physical, hybrid) eventsBe responsible for implementation of the digital marketing plan, end to end:Strategy, planning and execution for the theme Campaign management end to end (social media plan, content, etc.).Maintenance & development of the web presence incl.SEA/SEO Own the reporting of digital KPIs and deriving insights to drive improvements in future campaignsBring new ideas and thinking, and monitor the marketplace for upcoming trends in campaigns, formats and technologies, to keep adding valueEnsure governance of digital marketing practicePrimary SkillsProficiency in managing social media platforms (e.g., Facebook, Twitter, Instagram)Strong expertise in social media analytics and reportingExperience using social media management tools and analytics platformsExcellent communication skills, both written and verbalAbility to work collaboratively in a team environmentUp-to-date knowledge of social media trends and best practicesSecondary SkillsExcellent English communication skills – both written and spoken - and customer service skillsExcellent networking skills
