Role objectives Supporting efforts to build a sustainable pipeline of high quality content and written materials that enable front-line sales and relationship teams to engage customers and create value for their business Translating topic themes and supporting research & insights into a compelling narrative that enables customers and organisations to make informed decisions on challenges and opportunities facing their business Championing editorial standards; providing practical recommendations to topic experts and content contributors. Technical delivery Strong content writing skills; clear, concise and grammatically correct, and w ell-structured for easy reading, catering for a diverse readership audience Using research, data and customer insights to inform and shape w ritten content pieces Able to communicate complex ideas clearly, succinctly and in a compelling and engaging w ay, across a range of content formats including e-books, brochures, campaign publications and newsletters Planning and writing competent first draft content for review and editing; writing content to same-day or next-day deadlines Partnering with Global Content team colleagues to support marketing and communications project leads across the organisation to ensure that projects are delivered on time and on budget, raising and resolving issues early. Business partners / Key stakeholders Global Content central team partners - Editor, Content Editor and content writers in regional teams across the global Marketing & Communications organisation Content contributors - marketing and communications colleagues, topic experts and technical specialists who inform and guide the content development process PERSON SPECIFICATION Qualifications Education: Degree qualification in Journalism, English, Communications or Marketing, 3-5 years' experience in a content writing or research based role developing high quality written materials for a business audience Demonstrated experience of using a content outline and / or technical brief to draft content to meet specific business and audience needs Able to work in fast paced environment, managing multiple content w riting projects w ith the support of the broader team Strong, competent writing and editing skills Prior experience in compliance, regulation, law or technology desirable UK and US English content writing background. Technical skills Experience and familiarity with writing content using brand and editorial guidelines. Intermediate to advanced level know ledge of Microsoft Office suite (Word, Pow erPoint and Excel). Experience of content writing tools such as Grammarly, StackEdit, Google Trends, Foleon Demonstrated experience of developing and optimising content (SEO) for digital channels and search engine visibility Understanding of marketing analytics and reporting tools, e.g. Google Data Studio.