Premium Acquisition Manager | Small Finance Bank

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  • HSR Layout, Karnataka
  • Permanent
  • Full-time
  • 28 days ago
  • Apply easily
Grade : Manager/Deputy ManagerBusiness Unit : Branch BankingDesignation: Premium Acquisition ManagerPurpose of the role:
  • To acquire HNI/Affluent New To Bank liabilities relationships (Saving Accounts / Current Accounts / Deposits) and build stable balances through customer onboarding.
Key Responsibilities:
  • Identify potential catchment areas to acquire HNI/Affluent liabilities customers for Equitas Bank.
  • To do marketing activities and generate leads for acquiring HNI/Affluent customers.
  • Build a database of customer leads through references.
  • Schedule meetings with potential HNI/Affluent liabilities customers and understand their requirement; thereafter presenting them with the most suitable products and explaining the features/benefits.
  • Communicate clearly to customers on the requirements for various types of products, services, documents to be provided to the bank.
  • Also clearly explain the customer on required balances/deposits to be maintained to avail various products and services.
  • Ensure that all customer documents are verified with originals and are handled with care and confidentiality.
  • Complete all account opening related processes accurately so that the customer experience is enhanced and forms the foundation of a long relationship with the bank.
  • Maintain continuous communication with customers on the status of their account opening process.
  • Frequently communicate with newly signed up customers and assist them with additional products and services based on their requirements – for example, relevant loan products, investment products etc.
  • Build reference network from newly signed up customers for potential leads.
  • Regularly update Daily Sales Reports and discuss on the plans, action items, progress with the supervisor
Indicative TasksCompetenciesBusiness PerspectiveResponsible for CASA NTB numbersMarket IntelligencePlanningResult OrientationResponsible for CASA ValueResponsible for HI/GI/LI premium numbers and valuesResponsible for FD/RD numbers and valuesOpen Family accounts & take references from existing customer to grow Liabilities bookProcess PerspectiveEnsure NIL deviations in Audit/KYC/AML/compliance norms- Analytical Skills
- Execution Excellence- CollaborationTrack and ensure quality customer acquisitionParticipate in audit, monitor the scores and close action points and concernsLiaising with branch operations and CPCL for timely account opening, service enhancements and sales initiatives.Customer PerspectiveBuild, manage and promote relationship with existing/old customers to generate new business and to solicit referralsBuilding RelationshipSelling SkillsEnsure continuous generation of business through efficient relationship managementConduct period meeting with key clients to manage and grow business.Effectively handle customer complaints, if anyLearning & Growth PerspectiveWork with Branch to set targets considering market conditions, potential and past performance- CollaborationEnsure to complete all assigned training modules on timeIdentify self-training needs for sales, functional or procedural & ensure to complete assigned L&D TrainingsDesired Experience & Qualification:
  • Graduate with 1 to 4 years of experience in liabilities customer acquisition, preferably in HNI/Affluent customer acquisition.
  • Good communication, sales and negotiation skills
  • Must have good knowledge of the local and surrounding markets in the area.
  • Must have good knowledge on products and services offered to HNI/Affluent customers.

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