.Manage the existing premium card partnerships which includes tracking and managing product and program profitability . Evaluates situations using multiple sources of information including extensive industry benchmarking engaging with various research firms .Conceptualize and enhance value proposition of existing products while ensuring the competitive edge & with focus on evolving customer needs .Responsible for tracking, reporting new card sales & implementing projects / liaison with partners for increase in new card sales .Decide upon Product Positioning, Sales, and Branding & Communication strategy inoculation with other teams .Responsible for P&L for allocated co brand products in the portfolio .Ability to work in cross-functional teams for technical and operational readiness for launch of new products and functionalities .Work closely with premium partners to formulate & implement sales promotion plans & strategies. .Responsible for Acquisition Strategy including Sales planning and strategic implementation for all co brand products line