Develop comprehensive Google Ads strategies aligned with business goals, target audience, and advertising objectives.- Conduct keyword research and competitor analysis to identify opportunities and optimize campaign performance.- Create and set up Google Ads campaigns, ad groups, and keywords.- Write compelling ad copy and create engaging ad extensions.- Implement tracking mechanisms such as conversion tracking, remarketing tags, and custom audience lists.- Monitor campaign performance, making adjustments to optimize key metrics (CTR, CPC, conversion rate, etc). (ref:updazz.com)