Geetanjali Homestate - Pay Per Click/Digital Marketing Role (1-5 yrs) Gurgaon/Gurugram/Delhi NCR (Online/Digital Marketing)
Geetanjali Homestate Pvt. Ltd
DelhiGurgaon, Haryana
Permanent
Full-time
1 month ago
Plan and execute all digital marketing including SEM, social media marketing, SEO, email marketing, display/video advertising campaigns.- Perform day-to-day campaign activities for enterprise level Paid Search (PPC) campaigns and lead generation campaigns, including: bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, etc.- Contribute to the development and execution of market strategies for Paid Search campaigns, Social Media Marketing Campaign including developing strategic roadmaps, test plans, and risk/benefit analysis; as well as analysing results and developing actionable insights.- Maintaining social media presence across all digital channels such as Facebook, Twitter, LinkedIn, Instagram and Pinterest and develops Social Media Marketing strategies to create a brand name in Social Media and raise awareness.- Develop a social media strategy and set goals to increase brand awareness, followers and increase engagement.- Creating strategies to increase online traffic to the organization's website.- Evaluating competitor's Digital Marketing strategies and creating plans to overtake them.- Report on the performance of digital marketing activities and compare the results against key performance indicators and ROI.- Analysis of end-to-end consumer experience in different digital channels.- Identify the latest digital technologies and current digital trends affecting the industryPromote company's product & services in the digital space and acquire leads.- Discussed SEO needs and optimized strategies for short- and long-term campaigns.- Improved page content, keyword relevancy, and branding to achieve search engine optimization goalsCandidate should have his own laptop (ref:updazz.com)