GN - SONG - MT - Marketing Transformation - Senior Manager

Accenture

Gurgaon, Haryana
Permanent
Full-time

2 months ago

The Strategy & Consulting Global Network Song Practice | Marketing Transformation | Marketing Transformation Senior ManagerJoin our team of Marketing Transformation consultants who solve customer facing challenges at clients spanning sales, service and marketing to accelerate business change.Practice: The Strategy & Consulting Global Network Song I Areas of Work: Operating models, Organizational constructs, E-commerce, Omnichannel Marketing, Branding, Brand, Marketing, Creative & Marketing Strategy, Performance Marketing | Level: Senior Manager | Location: Delhi, Mumbai, Bangalore, Gurgaon, Hyderabad | Years of Exp: 12+ yearsExplore an Exciting Career at AccentureAre you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest?Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture’s Strategy & Consulting Global Network Song practice.The Practice – A Brief SketchThe practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner.The Marketing Transformation Senior Manager is a senior-level position within the Marketing transformation vertical of Accenture GN Song. The individual will be responsible for leading and overseeing strategic strategizing, designing, developing and implementing operating models and build organizational constructs that will empower clients to transform the way they deliver value through marketing. This role requires strong consulting, leadership, and communication skills, and a deep understanding of marketing technologies and trends. The key responsibility will include:

Developing comprehensive marketing strategies, assessing current marketing processes, technologies, and capabilities, and identifying areas for improvement and transformation
Creating new operating models and organizational structures that encompass people, processes, technology and governance within and across marketing organizations to drive value and achieve desired business outcomes.
Leading teams to deliver value through developing new and updated operating models, marketing processes, change, training and communication plans for clients undergoing transformation.
Collaborating closely with the clients to gather and analyze information, determine valuable opportunities for improving integrated marketing performance and operations, and orchestrate roadmaps, organizations and operations for successful implementation.
Leveraging knowledge of marketing strategy, brand and campaign operations to develop and implement plans and approaches, enabling client teams to adopt in a "new way of working"
Engaging with client leadership to collaborate on solutions and approaches that enhance their ability to meet business objectives.
Supporting new business opportunities through, participating in pitches and RFP responses
Collaborating with other functional teams to deliver more holistic transformation solutions such as brand, creative and marketing strategy
Support and participate in thought leadership for marketing challenges to orchestrate and operate in new ways, including Agile Marketing, to achieve their goals

Key Skills: Brand, Creative and Marketing Strategy, Marketing Technology, Content Management, Campaign Management, Performance Marketing, Data Analysis and Insights, Digital customer experience, Strategic thinking, Analytical skills, Project ManagementIn addition, in order to excel at the role, you will also need to have

Understanding of business dynamics, market trends, and competitive landscape to align digital marketing transformation efforts with broader business objectives.
Strong project management skills to oversee digital marketing transformation initiatives, manage timelines, budgets, and resources, and ensure successful implementation
Ability to lead and inspire cross-functional teams, foster collaboration, and drive alignment towards digital marketing transformation goals.
Ability to analyze large volumes of data and combine them with macroeconomic factors and competitive benchmarking to cull out insights relevant for stakeholder teams
Be adept at working in a fast-paced dynamic environment both on offshore and onshore locations
Strong communication and presentation Skills to share the perfect pitch with key stakeholders
Strong client handling skills to develop, manage and deepen relationships with key stakeholders
Team building skills to collaborate, work and motivate teams with diverse skills and experience to achieve goals
Possess strong leadership skills along with strong communication, problem solving, organizational and delegation skills to nurture and inspire team members
Identify new opportunities, develop solutions and own proposals end to end
Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the brand and creative strategy offering

Read about us.Your experience counts!

MBA from a tier 1 institute with preferably bachelor’s degree in marketing, Journalism, Communications, or a related field
Overall experience of 12+ years with at least 6 years in digital transformation, or digital marketing with a major consulting firm or advertising agency or leading MnC
Experience in working with middle to senior management levels within existing organization / client organizations
Hands-on experience and understanding of tools / platforms (like Customer Relationship Management (CRM) Systems, Content Management Systems (CMS), Analytics tools like Google Analytics, Data Management Platforms (DMP), Customer Journey Mapping Tools, Customer Journey Mapping Tools, Project Management Software like Asana, Trello, or Jira etc.)
Experience in working across multiple industries
Experience in setting up and growing teams to meet needs across skills, geographies and industries

What’s in it for you?

An opportunity to work on

with key G2000 clients * Potential to
with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies. * Ability to embed
into everything—from how you service your clients to how you operate as a responsible professional. * Personalized training modules to develop your
to grow your skills, industry knowledge and capabilities * Opportunity to thrive in a
that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.About Accenture:Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us atAbout Accenture Strategy & Consulting:Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Global Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visitSong |At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, .Equal Employment Opportunity StatementAll employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.Accenture is committed to providing veteran employment opportunities to our service men and women.

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