Who are we Whatfix is a data-driven digital adoption platform (DAP) that enables organizations and users to maximize the benefits of software. Whatfix acts as an interactive overlay on top of any application to guide users with real-time guidance, self-help support, and user feedback. With product analytics and AI, Whatfix enables scalable success with technology, maximizing productivity, and leveraging data-driven insights for better decision-making. The company has seven offices globally in the US, India, UK, Germany, Singapore, and Australia, and works with Fortune 500 companies around the world. Whatfix has raised $140 million to date and is backed by marquee investors including Softbank, Sequoia, Dragoneer, and Cisco Investments. 'Hustle Mode ON' is the motto we live by. Whatfix has been named among the top 20 B2B tech companies like Adobe, PayPal, and Cisco. With YoY revenue growth of over 65%, we have also been recognized among the top 20 fastest-growing SaaS companies worldwide in the SaaS 1000 list. Recognized by Forrester and Everest Group as a 'Leader' in the digital adoption space, and listed by LinkedIn among one of the Top 5 startups in India in 2020 Listed in among fastest-growing companies in North America for 2022 and 2021 and recognized as Great Place to Work 2022-2023 Our Customer centricity is evident from a Customer rating of 4.67 on G2 Crowd & 4.7 on Gartner Peer Insights What you'll get to do Field Marketing Intern As our Field marketing intern, your role will be to help us expand our marketing footprint via Events. This means our ideal candidate is a true self-starter who can take advantage of different avenues of marketing, do deep-dive research and assist in executing events. Assist the team in planning and executing internal and external events Assisting in the development and implementation of promotional campaigns to increase brand awareness and generate leads. Conducting market research to gather information about target demographics, competitors, and industry trends to help shape marketing strategies. Contributing to the creation of marketing content such as flyers, brochures, signage, and digital content for social media platforms. Collaborating with the BDR and Sales team to ensure alignment between marketing activities and sales objectives, providing them with necessary support and resources. Assisting in the analysis of marketing data and metrics to evaluate the effectiveness of campaigns and identify areas for improvement. Performing various administrative tasks such as maintaining databases, organizing marketing materials, and managing inventory. Growth Marketing Intern As our Growth marketing intern, your role will be to help us expand our marketing footprint to new audiences by finding creative ways to get the Whatfix story out into the world. This means our ideal candidate is a true self-starter who can take advantage of all avenues for marketing, actively work on the execution of growth activities which may include content, design, editing, etc, and assist with research on strategic initiatives. Assist the team in the creation of Podcast and other Media, by leading the back-end editing, graphics, and content aspects Streamline and manage content repurposing for third-party and internal events, and podcasts on social media in different formats (text, video, waveform) Conducting market research to gather information about influencers and content collaborators in the space for the Podcast Contributing to the creation of marketing content such as banners, and digital content for social media platforms. Promote podcast episodes and increase visibility, such as social media promotion, email marketing, cross-promotion with other podcasts, and leveraging partnerships or influencers. Assisting in the analysis of marketing data and metrics to evaluate the effectiveness of campaigns and identify areas for improvement. Performing various administrative tasks such as maintaining databases, organizing marketing materials, and managing inventory. Market Research Intern Conduct in-depth account research by analyzing websites/articles, annual/10K reports & using tools like ZoomInfo, Demandbase & G2 to identify low-hanging fruits, ICPs, messaging hooks, priority accounts, internal applications/use case, account replacements, etc. Use tools like Sales Navigator to identify ICP lead lists for the target accounts and work with SOPs to get them enriched and uploaded. Provide the latest direct line numbers using prospecting tools like ZoomInfo upon request. Create emails or sequences for different personas or use cases.