Content Marketing Strategist - B2B
Apna
- Koramangala, Karnataka
- Permanent
- Full-time
- Develop and execute comprehensive B2B content marketing strategies aligned with our business goals, target audience, and brand voice.
- Create compelling and high-quality content including blog posts (short form & long form both), case studies, presentations, sales support materials, whitepapers, infographics, videos, event & webinar agenda/talk track creation & design collaterals, Founders’ personal branding on Linkedin and more to attract and engage B2B prospects and customers
- Collaborate cross-functionally with Product Marketing, Sales, and internal or external teams to ensure content is aligned with product messaging, sales enablement needs, and campaign objectives
- Conduct thorough research to understand industry trends, customer pain points, and competitive landscape to inform content creation and messaging
- Manage content calendar and editorial workflow, ensuring timely delivery of content assets while maintaining quality and consistency
- Optimize content for SEO and leverage data analytics to measure content performance, identify opportunities for improvement, and make data-driven decisions
- Stay up-to-date with emerging trends and best practices in content marketing, B2B marketing, and the industries we serve, and apply this knowledge to enhance our content strategy.
- A focus on creative content marketing for B2B sectors
- Creative thinker with a keen eye for storytelling to make B2B content interesting
- Excellent writing skills and the ability to communicate effectively at all levels
- Track record in producing a wide variety of content
- Up-to-date knowledge of content marketing trends, SEO best practices, emerging technologies & tools
- Data-driven mindset with the ability to analyse content performance metrics and translate insights into actionable strategies.
- Strong collaboration skills to work cross-functionally and manage multiple stakeholders
- Proficiency in market research
- Ability to create B2B buyer personas with the goal of developing effective, targeted content
- You need to have at least 3-5 years of experience in managing B2B content to qualify for this position
- A bachelor’s degree in Journalism, Marketing, Communications, or English is considered a plus
- Excellent project management skills to ensure on-time content delivery