Job Description:- Join our renowned retail chain that manages multiple brand stores across India as a Senior Marketing Executive. - You will be a key player in driving marketing initiatives for our retail business, helping to enhance brand visibility, customer engagement, and overall growth. - You will have the opportunity to work on various marketing activities, with a strong focus on retail-specific strategies to attract and retain customers.Responsibilities :- Brand Promotion : Develop and execute marketing strategies to promote our retail chain and individual brand stores. This includes creating brand-specific campaigns, in-store promotions, and partner collaborations.- In-Store Marketing : Plan and implement in-store marketing initiatives to enhance the shopping experience, such as visual merchandising, signage, and promotional displays.- Customer Engagement : Devise and execute customer engagement programs to build brand loyalty and increase repeat business. This may include loyalty programs, feedback mechanisms, and customer surveys.- Digital Marketing : Manage the digital marketing efforts for the retail chain, including website updates, social media marketing, and email campaigns to drive online and offline traffic to the stores.- Local Store Marketing : Collaborate with store managers to develop and execute local marketing strategies tailored to specific store locations, considering local demographics and competition.- Advertising and Promotions : Coordinate advertising campaigns, including print, radio, and online advertisements, and in-store promotions and events to drive foot traffic and sales.- Market Research : Conduct market research and analysis to identify emerging trends, customer preferences, and competition. Use this data to develop marketing strategies.- Sales Support : Collaborate with the sales team to provide marketing support, such as sales training materials, product knowledge resources, and promotions to boost sales performance.- Budget Management : Assist in budget planning and management for marketing activities, ensuring cost-effective campaigns and tracking expenses.- Performance Reporting : Regularly report on the performance of marketing campaigns and initiatives, measuring key performance indicators (KPIs) and recommending adjustments as needed.- Collaboration : Coordinate with brand managers and store managers to align marketing efforts with brand objectives and store-specific goals.Requirements :- Proven experience in retail marketing, preferably within the retail industry in India.- Strong marketing skills with a focus on retail-specific strategies.- Exceptional communication and copywriting skills.- Proficiency in Microsoft Excel and other relevant marketing tools.- Ability to work with cross-functional teams and collaborate effectively.- Bachelor's degree in Marketing, Business, or a related field.- Creative thinking and a strong sense of aesthetics to create visually appealing marketing materials (ref:updazz.com)