Business Insights Analyst
AGCO
- Pune, Maharashtra
- Permanent
- Full-time
- Dashboard Creation and Reporting: Lead the development of comprehensive dashboards and reports using advanced data visualization tools such as Tableau, Looker Studio, and others. Collaborate with cross-functional teams to ensure the delivery of actionable insights that inform data-driven decisions.
- Data Analysis: Collect, analyze, and interpret data related to online sales, website traffic, customer behavior, and other eCommerce metrics using tools such as Google Analytics, Tableau, Search Console and others.
- Advanced Statistical Analysis: Apply advanced statistical methods, including predictive modeling, clustering, and regression analysis, to extract meaningful insights from eCommerce data and identify opportunities for optimization.
- Performance Monitoring: Track key performance indicators (KPIs) such as conversion rates, average order value, customer acquisition cost, and customer lifetime value to assess the effectiveness of eCommerce strategies and initiatives.
- A/B Testing: Support with the planning, execution, and analysis of A/B tests and multivariate tests on website elements, product listings, and promotional campaigns to optimize conversion rates and user experience.
- Customer Segmentation: Utilize customer data to segment audiences based on demographics, behavior, purchasing patterns, and other attributes, enabling targeted marketing campaigns and personalized recommendations.
- Competitive Analysis: Monitor competitors' eCommerce activities, including pricing strategies, product offerings, promotions, and user experience, to identify opportunities and threats in the market.
- Optimization Strategies: Identify opportunities for website optimization, including navigation improvements, content enhancements, checkout process refinement, and mobile responsiveness, to enhance user experience and drive conversions.
- Stakeholder Collaboration: Collaborate with various teams such as marketing, sales, brands and product management to align eCommerce initiatives with broader organizational strategies and objectives.
- Strong Communication Skills: Effectively communicate insights and recommendations to stakeholders at all levels of the organization, translating complex data analyses into actionable strategies for enhancing eCommerce performance.
- Project Management: Lead and manage projects related to eCommerce analytics, including coordinating with cross-functional teams, setting project timelines, and ensuring timely delivery of deliverables.
- Bachelor's degree in Business, Marketing, Statistics, Economics, or a related field.
- Minimum of 12 years of experience in online/digital consumer marketing, B2C eCommerce, or related industries.
- Minimum of 10+ years of experience using advanced data analytics tools such as Tableau, Looker Studio, or similar.
- Proficiency in Google Analytics 4 and SEO principles.
- Strong analytical and quantitative skills, with the ability to perform advanced statistical analyses.
- Excellent communication and presentation skills, with the ability to convey complex ideas effectively to diverse stakeholders.
- Proven track record of project management and delivering results in a fast paced, dynamic environment.
- Flexibility in working at different time zones to participate in Business meetings.
- Proficiency in English is required
- 8+ years of Global experience driving enterprise level support.
- GLOBAL DIVERSITY - Diversity means many things to us, different brands, cultures, nationalities, genders, generations - even variety in our roles. You make us unique!
- ENTERPRISING SPIRIT- Every role adds value. We're committed to helping you develop and grow to realize your potential.
- POSITIVE IMPACT - Make it personal and help us feed the world.
- INNOVATIVE TECHNOLOGIES - You can combine your love for technology with manufacturing excellence - and work alongside teams of people worldwide who share your enthusiasm.
- MAKE THE MOST OF YOU - Benefits include health care and wellness plans and flexible and virtual work option……….