Salesforce Marketing Cloud Campaign Specialist
Labcorp
- Bangalore, Karnataka
- Permanent
- Full-time
- Design and delivery of B2C campaign solutions (emails, journeys, landing pages, forms, etc) including audience segmentation and research.
- Be a subject marketing expert in all things email marketing and stay on top of best practices and industry trends; ensure compliance with consumer protection laws as applicable.
- Work closely with marketing stakeholders to understand audience requirements, business goals and objectives review campaign and deliverability metrics, making recommendations for optimization and improvement.
- Update, develop and test new email templates, and build a library of assets for retrieval and reuse.
- Perform A/B testing along with suggestions for improvement pre-, mid- and post-flight.
- Design and implement, for automated email/mobile journeys using Email Studio, Mobile Studio, Automation Studio and Journey Builder, and advise clients on how to optimize further.
- Strong understanding of digital marketing KPIs, such as email marketing, PPC and other marketing conversion metrics,
- Experience in reporting and analyzing email activity using Email Studio reports and Journey Builder.
- Track record for delivering marketing automation projects in a fast-paced environment, and able to successfully keep to deadlines.
- Ability to work with clients to design campaign journeys, emails and campaigns in SFMC.
- Know HTML and UX best practices for building custom templates such as forms, landing pages, emails.
- Knowledge and experience in building audiences and segmentation within the SFMC platform.
- Experience with Marketing Cloud Studios & Builders, most importantly Email Studio, Content Builder, Journey Builder and Automation Studio.
- Experience using a CDP (customer data platform) a plus.
- Understanding how to build a custom preference center.
- Have a ‘can-do’ attitude and be a good team player.
- Clear communication skills to make complex technical matters simple when communicating with non-technical stakeholders and client executives.
- Ability to work independently and across virtual teams.
- Experience, hands-on in Salesforce Marketing Cloud involving campaign strategy and execution with at least 3 years of experience
- Certified Marketing Cloud Email Specialist preferred