Job Description: Digital Marketing Executive (2+ years experience) We are seeking an experienced Digital Marketing Executive to join our dynamic team. As a specialized professional with a minimum of two years of proven experience, you will play a crucial role in driving our digital marketing efforts, focusing on lead generation, SEO, and social media marketing. Your expertise will contribute to enhancing our online presence and achieving strategic business goals. Responsibilities Develop and execute digital marketing campaigns with a strong emphasis on lead generation, using various online channels and tools. Implement and manage SEO strategies to improve organic search rankings, increase website visibility, and drive relevant traffic. Craft, curate, and schedule engaging content across social media platforms to enhance brand awareness and engagement. Monitor, analyze, and report on campaign performance metrics to optimize strategies and achieve KPIs. Collaborate with cross-functional teams to ensure consistent messaging and branding across all digital touchpoints. Stay updated on industry trends, best practices, and emerging digital marketing technologies. Utilize data-driven insights to refine targeting, segmentation, and messaging strategies. Manage and optimize paid advertising campaigns to drive maximum ROI. Identify opportunities for growth and innovation within the digital marketing landscape. Leverage A/B testing and other techniques to refine campaigns and improve conversion rates.