Research Manager, Solutions Consulting (Media Analytics)
Nielsen
- Mumbai, Maharashtra
- Permanent
- Full-time
- Understand clients' research requirements and target audience to identify appropriate research tools, and develop a roadmap for conducting a research study audience buy-in;
- Develop a comprehensive Research Proposal outlining the appropriate solution/methodology to answer the research objectives, along with the commercials involved.
- Demonstrate strong consultative skills, self-motivation, and the ability to create compelling
- proposals and products.
- Explore the products/tools available internally and propose the optimal set of Nielsen solutions clients;
- Partnering closely with the Research Delivery and Operations teams to devise research design & manage revenue, and ensure our delivery matches the sales promise
- May support in driving client satisfaction by providing insights and actionable recommendations during presentations or business reviews;
- Creating and maintaining an accurate sales pipeline to ensure the achievement of business target
- Identify new business opportunities with existing clients and areas for internal process & product improvement
- Monitor and evaluate companies, brands, key influencers, and trends in both traditional and social media;
- Research and examine newer tools/techniques/partnerships to assess the effectiveness of marketing campaigns in meeting business objectives;
- Be agile and work with new & existing methodologies to answer key business questions for Advertisers, Media Agency and Publisher/Platform clients
- Master's degree in Business, Marketing, Economics, or a related field;
- Minimum 4 years of experience in a client-facing role within the Market Research industry;
- Experience in handling different types of market research studies such as U&A, Segmentation, Brand Tracks, Pricing and BLS;
- Strong analytical and problem-solving skills;
- Advanced knowledge of consumer research tools and techniques;
- Demonstrated interest in the media industry and its inner workings;
- Possess an appreciation of the media and how its tools may affect the target audiences.
- Google Suite Applications - Gmail, Google Doc, Google Slides, etc;
- Microsoft tools - Excel, PowerPoint etc
- Well-organized with the ability to plan and prioritize;
- Methodical and strategic thinking;
- Analytical and applying logical reasoning skills;
- Ability to understand, interrogate and translate complex business issues
- Ability to work well under pressure and navigate stressful situations;
- Meticulous with strong attention to detail;
- Strong interpersonal skills with a collaborative mindset to work well with others;
- Good communication in English, both written and verbal.