GroupM Nexus | Manager - Non Biddable Mumbai, India
GroupM
- Mumbai, Maharashtra
- Permanent
- Full-time
- You are a part of proven, high-performance team with an excellent supporting network with development opportunities within GroupM India.
- Opportunity to work as Activation Specialist team and extend your learning opportunities.
- Learn & Grow is the mantra we believe will help the candidate prosper in their career path.
- Attain a strong understanding of cross channel media strategy.
- Understanding of Nexus cross-functional teams, their roles and responsibilities.
- To be involved from brief to implementation of campaigns for the aligned business.
- Giving contribution in the team and add value while delivering Client requirements.
- Involved in plan creation & execution for aligned businesses meeting day-to-day requirements.
- To understand the category and brand objectives for the year.
- Handle tactical and implementation planning independently with the team, ensure delivery of KPI as aligned.
- Creating integrated media plans across TV, Press, Radio and Integrated (TV+Digital).
- Master the art of optimization and prioritization of workflow.
- Successfully lead media discussion with the Agency.
- Ensure Plan QC & process optimization right through the year with a tracker.
- Train and build multi-media / integrated plan champions within your team.
- Achieve 100% Nexus process compliance adherence.
- Contribute towards Nexus tool creation / enhancement to enhance efficiency in the planning.
- Nexus Activation Specialist team is accountable for tactical planning, buying and execution of non-biddable media plans for a set of businesses after understanding client's media deliverables, GroupM Agency's deliverables and campaign KPI's.
- Review the brief received from the Agency business team; align with them on the expectation/ output.
- Based on the reviewed and aligned brief, create integrated activation plans In line with SOP.
- Working with Nexus mPlan team for campaign execution (campaign go live).
- Track the live campaigns on daily/ week basis in terms of spot implementation, campaign performance, mid- evals for corrective actions etc.
- Post evals of all campaigns and learnings from each campaign.
- Ensure multi-media plan solution are provided to agency business team wherever required.
- Work collaboratively with agency business team, Nexus Activation Specialists, Nexus mPlan, and other Nexus teams (wherever required) to ensure a holistic approach in campaign creation & execution.
- Ensure understanding and 100% compliance with both GroupM and Finance processes, policies and procedures.
- Review output from the Nexus Activation specialist team before delivering to Campaign Delivery team to ensure a best-in-class response.
- 4+ years of media planning experience.
- Understanding of Media - TV, Print, Radio & Digital non-biddable and cable to deliver integrated media solution.
- Industry Software Knowledge & usage - YUMI, IRS, TGI, MAP. Understanding of digital tools like ComScore, etc.
- Strive for excellence demonstrated by setting high standards for yourself and committed to continuous improvement and deliver results despite constraints.