Wavemaker | Senior Director - Performance Mumbai, India
Wavemaker
- Mumbai, Maharashtra
- Permanent
- Full-time
- Working with a passionate, driven and highly capable team.
- Opportunity to grow and learn with clients that lean forward with innovations.
- The deep Knowledge we have of our clients' business
- The confidence to Challenge what's gone before
- The Support to go further than we thought possible
- Strategic thinking and Performance marketing skills
- Work closely with the specialist teams to ensure you are up to date with their latest offerings
- Work closely with media partners on responses to briefs or pro-actives.
- Ongoing learning of the client's category/competitive activity as well as the changing media landscape
- Attending meetings - internal, client and partners
- Attending trainings/seminars to keep up to date with trends, insights and client's business categories.
- Always questioning - using the insights at our disposal, either through the strategy team or business science, consider how this might affect the overall communications for clients.
- Take part in new business pitches and provide insightful and comprehensive communication solutions for the agency and its clients
- Require proactivity and a determination to create change.
- You are expected to have experience in digital strategy, performance marketing, digital consultancy and execution wherever possible in an agency environment.
- Working knowledge of Biddable (Google, Meta), programmatic landscape & technologies (DMP, DSP, SSP etc.),- Preferred
- Curiosity - always asking meaningful questions, challenging the brief if necessary
- High attention to detail to ensure the team's output is of the highest quality
- Strong team player
- Ability to navigate difficult client situations/manage expectations in a diplomatic way
In 3 months:
- Have a thorough understanding of the clients' businesses (KPIs, key challenges and how they differ from other brands).
- understand their key pain points and come up with the solution to achieve business KPI.
- Understand the key digital tools and processes critical to the everyday running of the account.
- Managing the day to day output with high quality and high responsiveness to client requests
- Built a strong, collaborative relationship with clients, acting as the contact across set of clients.
- Establish relationship with key media owners & publishers.
- Improve outputs and presentation of reviews/planning sessions
- Suggest improvements in ways of working or processes of any clients
- Begin to consult with clients on their business and how Wavemaker can influence business outcomes
- Lead and deliver all client responses to brief with the team in a strategic way
- Developing and executing clients multi-channel performance marketing strategy:
- Plan, define and execute campaigns to achieve clients KPI
- Manage daily operations of Paid Search, paid display, paid social media, Linkedin, Twitter and other self-serve platforms.
- Provide hands-on optimization of ad campaigns across all marketing channels towards the clients performance KPI.
- Build robust re-marketing strategy with the clients 1st party data.
- Analyse campaign performance data and constantly optimize to generate growth and ensure client satisfaction and renewal
- Consolidate and build internal and external reports for clients analysing KPI achievements and assess the success of campaigns
- 7-10 years of media agency/performance marketing
- Strong understanding of biddable platform and worked on outcome driven clients/business
- Communication, presentation and negotiation skills
- Strong analytical skills (quantitative and qualitative)
- Passion for learning and openness to new challenges