Manager EBO Roles & Responsibility : - Develops & implements strategic initiatives for outlets as per the budget.- Identifies key trends in the market specifically for sales activities & retail business and develops plans to replicate these trends.- Increase footfalls at stores driven by different marketing initiatives.- Responsible for developing quality measurement tools necessary to monitor outlet KPI i.e., Mystery shoppers, Customer surveys, etc.).- Customer delight ratings and repeat customer rates.- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our stores.- Responsible for Effective Store Launches- Drive Marketing Calendar for EBOs led by festive & CRM-related campaigns.- Deploy successful marketing campaigns and own their implementation from ideation to execution.- Work closely on a store-by-store basis to address specific marketing/promotional needs. - Monitor troubled stores and recommend programs to elevate them to profitable operations.- Build strategic relationships and partner with key industry players, agencies, and vendors.- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.- Oversee and approve marketing material.- Measure and report on the performance of marketing campaigns, gain insight, and assess against goals.- Analyse consumer behavior through online and face-to-face surveys.- Oversee lease-required advertising programs for specific retail properties.- Create targeted advertising campaigns for stores including radio, direct mail, billboards, newspaper advertising, cross tie-ups, and more.- Execute Retail Marketing in translating Corporate Marketing initiatives into programs for Retail stores.- Work closely with the Graphics department to develop creative and manage the process from inception to execution.- Work in tandem with Operations & Visual team to ensure effective communication with the field and store management.- Travel retail stores as well as competitors to evaluate marketing initiatives with written reports and recaps. (ref:updazz.com)