Associate Director - Marketing RetentionAssociate Director - Marketing RetentionAs our Associate Director - Marketing Retention, you will respond to create and manage promotions, programs, and campaigns aimed at retaining, engaging, and monetising users across all our games.We are Asia’s fastest-growing skill-based gaming company and partner brand of Flutter which is a multi-billion dollar global gaming organization. We are focused on providing our customers with the most innovative and exciting gaming experience possible. Our success has been driven by our commitment to excellence, our passion for gaming, and our ability to continuously innovate. We are driven by our strong value system, which encompasses an obsession with data, a hustler’s attitude, an owner's mindset, leading with love, and embracing change.As our Associate Director - Marketing Retention, you will respond to create and manage promotions, programs, and campaigns aimed at retaining, engaging, and monetising users across all our games. You will actively utilise data-driven techniques such as Push Notifications, email, SMS, and web messaging to achieve retention KPIs.Responsibilities:Work with the internal Marketing team to plan and execute campaigns that drive player engagement and revenue.Work on CRM tools to create journeys for existing users which help engage them more and bring them back to the platform along with generating higher revenuePresenting daily/ weekly/ monthly reports of promotional campaigns and corresponding business metrics by coordinating with the Analytics team.Work with CRM, Content and Acquisition teams to drive retention.Work with Marketing and Product teams to help develop our websites and apps to improve design, usability, content, and customer experience.Responsible for the revenue for a particular game/product lineLeadership SkillsStrong Communication Skills: Effective communication skills and the ability to clearly articulate goals/objectives and provide constructive feedback.Problem-solving and Decision-making Skills: Ability to identify challenges, analyse situations, and come up with creative and practical solutions. Should be confident in decision-making and should possess the ability to handle difficult conversations.Team Management, Motivation, and Employee Development: Ability to lead, motivate, and develop team members, fostering a healthy and productive work environment.Strategic Thinking, Innovation, and Creativity: Ability to think critically and strategically and develop our capabilities to match hyper-growth and organisational goals. Should embrace innovation to drive positive change. Should be well-informed and aware of various consumer technology platforms and mobile gaming applications across the world.Emotional Intelligence: Should be empathetic while interacting with various sets of user groups, and should be open to suggestions and fresh ideas from internal and external stakeholders.Accountability and Responsibility: Should take ownership of work, meet deadlines, and hold themselves accountable for results.Integrity and Ethics: Should believe in doing the right thing even in challenging situations and have a sense of honour and honesty. Should be able to make choices on moral principles promoting fairness, justice, and respect for others.Resilience: Should have a positive mindset with the ability to stay optimistic even in tough circumstances and high emotional quotient.Requirement6+ years of experience in CRM campaigns, journeys and analytics, with specific experience managing an app/PN/email/web/mobile marketing program from end-to-end (gaming/ e-commerce experience).Knowledge of tools such as WebEngage and Clevertap.Experience with user retention and engagement strategies.An analytical bent of mind with an ability to collate, analyse and present data to drive clear insights into the business and make decisions to meet retention KPIs.Good understanding of CRM, Push Notifications, email marketing and mobile marketing.Experience in using marketing analytics tools and metrics such as CPA, visits, unique visits, conversion rates, latency, bounce rates, etc.Understanding of databases, SQL, Tableau etc is preferredUnderstanding of the consumer cohorts and RFM segmentationAbility to effectively communicate and manage relationships with external vendors and partners.Ability to manage and mentor a team
