Senior Digital Marketing Manager

• Ability to design end-to-end digital marketing campaign journeys and bring them to life in the way of focused multi-touch demand generation campaigns, utilizing various platforms.
• Plan and execute all digital marketing, including SEO, SEM, marketing database, email, content syndication, social media, and display advertising campaigns.
• Must have experience in creating a new strategy for generating leads.
• Create and implement a digital marketing strategy to drive awareness, traffic, leads, and conversions.
• Should have experience in paid marketing to look after our paid marketing activities (Google, Facebook, Instagram, LinkedIn); having good experience in search engine marketing and maximization of ROI in paid search campaigns.
• Develop and execute the company's paid marketing strategy, including creating and managing campaigns across multiple channels.
• Develop growth strategies with the sales team to optimize engagement within high-value accounts.
• Perform in-depth research to identify opportunities to improve marketing effectiveness.
• Create, execute, and manage paid media campaigns across different channels, including but not limited to the display, search, paid social media (LinkedIn), industry.
• Helping to drive leads and online traffic with web-based activities and programs.
• Measuring and reporting performance of all digital marketing campaigns and assessing against goals (ROI and KPIs).
• Executing digital marketing strategies across channels including email, social media, and display advertising campaigns.
• Continuously test and improve ad creatives, targeting, and bidding strategies to improve campaign performance.
• Provide offshore support and project management for various account initiatives post-visual identity creation such as ABM campaign strategy and development, Stakeholder Analysis Management, client micro site creation, Web services, offshore event support but not limited to these.
• Oversee and organize events (virtual and in-person) that will impact on a target audience.
• Ensure events are successful and cost-effective, paying attention to budget and time constraints.
• Track, measure, and report on all ABM activity based on Sales KPIs and success.
• Designing, building, and maintaining organization's social media presence.
• Plan, setup execute the demand generation programs to generate new leads and increase pipeline velocity through organic and paid marketing campaigns.

• A minimum of 7 years of experience in performance marketing, with experience of leading a team.
• Strong analytical skill, with the ability to analyze and interpret data to identify trends, insights, and opportunities for improvement.
• Proven experience in paid marketing, with a strong record of accomplishment of success in managing and optimizing campaigns across multiple channels.
• Familiarity with marketing automation platforms such as HubSpot, Marketo, or Pardot.
• Proven track record with account-based marketing initiatives, targeted vertical campaigns, or demonstrable success impacting pipeline growth.
• Understand sales processes and objectives of the accounts and work closely to define fitting marketing program to achieve their goals and grow our business.
• Analyze account strategy, set up marketing plan working closely with the onshore marketing leads.
• To support the creation and promotion of a set of ABM best practices.
• Driving maximum ROI from campaigns.
• Strong team management and communication (written and verbal) skills

Sparx IT