Conduct keyword research using dedicated software, and generate new keyword ideas to optimize web content. Analyze current search engine optimization (SEO) of the assigned website, including site structure, page structure, and internal linking structure; identifies and makes recommendations to further optimize each area. Assist with drafting, defining, and implementing unified SEO strategies and campaigns that will drive long-term, sustainable site traffic. Conducts research, data collection, and analysis to assess the visibility of the assigned website, blogs, social media accounts, and landing pages. Analyze SEO traffic metrics such as search engine referrals and keyword rankings. Recommend content revisions to improve SEO and increase website visibility; changes may include incorporating new keywords and improving link strategies. Monitor specific SEO efforts; gathers and analyzes data and reports results to the team. Managing paid search campaigns. Keeping up to date with new trends and best SEO practices. Basic understanding of HTML, JavaScript, and CSS.