Associate Director - Brand Strategy
Junglee Games
- Gurgaon, Haryana
- Permanent
- Full-time
- Plan, create, and oversee the implementation of a comprehensive brand strategy, with the focus on increasing brand awareness and boosting player acquisition
- Perform in-depth market research and leverage consumer insights to provide brand positioning recommendations and create USPs that can help us differentiate
- Define a content marketing strategy that can help us increase visibility, boost brand awareness, and reliably drive qualified organic traffic
- Monitor ad budget spend and set and track campaign KPIs to measure the effectiveness of our paid advertising initiatives
- Oversee the design and development of marketing collaterals, such as digital/acquisition creatives, banners, landing pages, social media posts, and paid ads
- Manage all brand promotions for the company, including paid media, tv/mass media campaigns, social media advertising, and sponsorships
- Provide mentorship and guidance to our designers/copywriters in order to ensure all marketing collateral aligns with the company’s vision and effectively promote our brand
- Proven working experience as Brand Manager/Sr. Manager or an equivalent position
- 6-8+ Years of experience in Branding, Market research and Consumer Insights.
- Prior experience in a real-money gaming company will be a plus
- Up-to-date with the latest trends and marketing best practices.