Business Analyst - Retail Solution

• Collect, analyze, and interpret data from multiple sources, such as sales reports, customer surveys, and website analytics, to generate actionable insights.
• Prepare reports and presentations to communicate findings and recommendations to stakeholders, including senior management
• Monitor performance indicators, such as ROI, customer acquisition, and campaign effectiveness, and provide regular updates on KPIs.

• Utilize customer data and analytics to identify customer segments, behaviors, and preferences.
• Conduct customer segmentation analysis to tailor marketing strategies and campaigns to specific target audiences.
• Collaborate with the marketing team to develop personalized marketing approaches and enhance customer experiences.

• Work closely with cross-functional teams, including product development, sales, and customer support, to gather requirements and provide insights for product enhancements.
• Collaborate with the sales team to understand customer needs and provide marketing support for sales initiatives.
• Assist in project management activities, including coordinating project timelines, tracking deliverables, and ensuring successful project execution.

• Identify areas for process improvement and propose strategies to enhance efficiency and effectiveness.
• Stay up-to-date with industry trends, best practices, and new marketing technologies to drive innovation and improvement in marketing strategies.

• Bachelor's degree in Marketing, Business, or a related field. Additional certifications in business analytics or market research are a plus.
• Previous experience as a business analyst, market analyst, or related roles
• Strong analytical skills and proficiency in data analysis tools and techniques.
• Deep understanding of marketing principles, strategies, and tactics in the retail sector.
• Proficiency in using marketing analytics platforms (Tableau, PowerBI etc.), CRM systems, and data visualization tools.
• Excellent communication and presentation skills to effectively convey insights and recommendations to stakeholders.
• Strong project management skills, with the ability to manage multiple projects and priorities.
• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
• Detail-oriented mindset with a focus on accuracy and quality of work.
• Proficiency in Microsoft Office Suite, including Excel, PowerPoint, and data analysis tools.
• Familiarity with retail solutions, such as point-of-sale systems, inventory management software, or customer loyalty programs, is a plus.

• MNC working environment
• APAC exposure
• Experience working with senior management team
• Fast track promotion

Michael Page