(Senior) Digital Marketing Executive
Regent Hong Kong
- Tsim Sha Tsui, Hong Kong
- Permanent
- Full-time
- Plan and execute all digital marketing campaigns including web, email, social media, and online advertising by working with internal stakeholders and external agencies and partners
- Keep the website up to date with the most updated images and contents by using CMS
- Own social media content calendar and schedule posting
- Drive content creation that reflects brand images for digital channels including but not limited to: social media (Instagram, Facebook, WeChat, Red, Youtube, linkedin), website and email campaigns
- Manage photo shooting and create compelling content by working with photographers, videographers and content creators on the briefing, development and production
- Monitor and answer customer enquiries and reviews on social media platforms
- Create digital advertising plan, including paid social media ads and SEM to drive strong conversion results
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) utilizing analytical tools to evaluate end-to-end customer experience across multiple channels and customer touch points
- Support email marketing efforts, including edm design, list segmentation, database management and tracking campaign effectiveness
- Evaluate existing website and collaborate with both internal team and agencies to improve structure, design, messaging, and SEO
- Support E-comm initiatives and manage online shop product listing by working closely with various departments and agencies
- Collaborate and assist in other areas of marketing such as events and PR when needed
- Degree holder in Business, Communications, Marketing or Ecommerce
- Solid background of marketing communications (3 - 5 years) in hotel or luxury sector
- Ability to execute projects to ensure commercial success
- Excellent communicator with natural interpersonal skills
- Exceptional command of English and Chinese language in both speaking and writing
- Familiar with social media planning and execution, content creation, copywriting and SEM SEO principle
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