Senior Manager (Analytics)

• Formulate strategy in acquiring data, utilization and turning them into business results
• Design and develop workplan / methodology that makes use of different analytic approaches to derive customer insights, deduce business solutions and provide actionable recommendations that drive business performance
• Provide measurement and reporting in order to optimize company’s websites, social media and digital campaigns. Build and execute ongoing testing plans, including A/B and multivariate testing
• Formulate mechanism and dashboard to optimize business performance from prospect acquisition across both online / offline to customer retention

• 10 years’ experience in using analytics to drive business / marketing results, transforming data to actionable insight and recommendation
• Experience of working with a wide range of data sets, including transactional, behavioral, web and research data
• Experience in web analytics methodologies, such as experimentation, A/B testing, competitor and market analytics, online surveys, customer research etc. to optimize booth online and offline digital campaigns
• Experience in using different web and social media analytics tool (i.e. Google Analytics, Omniture, Hootsuite, Sprout Social etc.)
• Extensive experience in advanced analytics such as customer segmentation, predictive modelling, association analysis, time series analysis etc.
• Excellent knowledge of MS Excel for analysis and presentation of data and statistics
• Solid SQL skills, familiar with SEO & SEM
• Strong business and marketing acumen, demonstrated ability to develop analytic approaches to solve critical business problems

Classy Wheeler