Sr Marketing Automation Manager, Asia

Intuitive

Singapore
Permanent
Full-time

20 days ago
Apply easily

Company DescriptionAt Intuitive, we are united behind our mission: we believe that minimally invasive care is life-enhancing care. Through ingenuity and intelligent technology, we expand the potential of physicians to heal without constraints.As a pioneer and market leader in robotic-assisted surgery, we strive to foster an inclusive and diverse team, committed to making a difference. For more than 25 years, we have worked with hospitals and care teams around the world to help solve some of healthcare's hardest challenges and advance what is possible.Intuitive has been built by the efforts of great people from diverse backgrounds. We believe great ideas can come from anywhere. We strive to foster an inclusive culture built around diversity of thought and mutual respect. We lead with inclusion and empower our team members to do their best work as their most authentic selves.Passionate people who want to make a difference drive our culture. Our team members are grounded in integrity, have a strong capacity to learn, the energy to get things done, and bring diverse, real world experiences to help us think in new ways. We actively invest in our team members to support their long-term growth so they can continue to advance our mission and achieve their highest potential.Join a team committed to taking big leaps forward for a global community of healthcare professionals and their patients. Together, let's advance the world of minimally invasive care.Job DescriptionWhat we’re looking for: We are looking for a Senior Marketing Automation Manager, who will be responsible to manage and grow the capabilities and utilization of our Digital Marketing Automation platforms. Eg. Marketo, Litmus, Sitecore etc.This role requires a technically savvy marketing automation professional, who will collaborate with Intuitive digital marketing channel experts, IT, region marketing, local marketing teams, sales operations, content/creative and customer support teams. Reporting to the Director of Marketing Operations, Asia, the incumbent will lead business requirements, adoption, and strategic growth of marketing automation across Asia marketing and business teams focused on campaigns, web publishing, email design and deployment, lead scoring, real-time web personalization, behavior and trigger-based activities across the customer journey and alignment with sales effectiveness. The Senior Marketing Automation Manager will drive continuous improvement in marketing automation, A/B and multivariate testing, lead lifecycle optimization, adherence to all privacy policies, and the application of best practices in multi-channel digital automation campaigns.Primary responsibilities include:Campaign and Email Automation

Design, deploy and optimize email campaigns, including email template setup, campaign setup, testing, scheduling, tracking, and measuring campaigns to drive short-term and long-term results
Work closely with regional legal and regulatory teams to ensure all processes are compliant with country requirements
Organize events such as tradeshows and webinars in Marketo, including email invitations, reminders, landing pages, and forms
Integrate Asia specific automation between Marketo-SFDC-WeChat/Line/Kakao as applicable
Working with our teams in the countries and globally to develop and execute marketing automation strategies within customer journeys, contact management, segmentation, and measurement of success.
Leveraging data to continuously optimize and improve existing processes and suggest improvements and additions
Develop automation platform data connections, API integrations, custom objects, and activity tracking as needed to support the countries.
Develop business processes and governance model for managing Marketo including role definition, workspaces, partition, user rights, licenses, and program folder structures to best support a regionalized working model.

Website Publishing

Define and execute the website strategy for Asia country websites by bringing them at parity with the US, understanding regional requirements and developing templates and a content roadmap alongside local countries
Defining the web publishing process for Asia between global, regional and local stakeholders using Sitecore.
Develop, maintain and publish web pages on internal sites (including country calendars, newsroom, thought leadership,etc.) using Sitecore and support the execution of publishing on external sites
Integrate forms on website working closely with outbound web and marketing automation teams to ensure correct flow of data to customer relationship management (CRM) system
Proactively identify opportunities for process improvement for marketing automation programs and integrations. Devise and support projects to integrate marketing technologies.
Manage system enhancements/upgrades, troubleshoot system issues/bugs, and oversee deployment to the global Corporate and Region marketing teams.

Lead Lifecycle and Campaign, Web Analytics

Collaborate with marketing, sales, operations, and enablement teams to guide the lead lifecycle process from a regional perspective in addition to aligning our campaign strategies, lead management, nurturing, routing, and scoring initiatives to ensure success in the regions.
Advise marketing teams on best practices for content, audience segmentation, behavioral triggers, lead scoring, reporting, systems, and marketing tools to launch a successful program
Report on and measure marketing initiatives through qualitative and quantitative analysis
Partner with Brand & Creative teams (includes Web, Creative Design, Production and Social Media) to improve data quality, reporting, and segmentation strategies to optimize effectiveness of each channel in support of marketing objectives and program results.
Overlapping projects with Social and Web Publishing teams including supporting web and social publishing and coordination with countries

QualificationsQualifications

Minimum 10 years of digital marketing experience within a B2B enterprise marketing team. 5+ years focused on email marketing and automation programs management including web and 3rd party application integration, database hygiene and quality management, and performance reporting.
Deep understanding of Salesforce and CRM platforms. Currently Marketo and Salesforce certified. Account Based Marketing experience preferred.
Experience in integrating Asia specific social channels with SFDC – eg. WeChat, LINE, Kakao etc.
Ability to effectively work in a highly matrixed function and drive alignment between multiple cross-functional stakeholders globally and regionally (IT, Sales Operations, Marketing, Analytics, Legal, Regulatory)
Hands-on experience with Salesforce.com reports and experience successfully collaborating with Sales to improve results. Strong analytical skills and ability to interpret data, identify trends, analyze program effectiveness and ROI.
Experience publishing content using enterprise content management systems.
Strong data evaluation skills, with the ability to extract and interpret data from various sources to offer creative marketing solutions and business decisions
Strong understanding of workflow processes and systems within a marketing/sales cycle
Strong knowledge of data standardization and normalization, database structure and queries
Must possess a passion for learning industry-leading marketing technologies, tactics and best practices. Proven success leading adoption of new marketing strategies and tools globally.
Strong problem solving, business analysis and quantitative skills; extreme attention to detail
Detail-oriented, organized, and excellent verbal and written communication skills. Ability to foster strong, professional relationships across all levels.
Experience working with European teams and stakeholders. Working knowledge of French, German, Dutch preferred.
Ability to travel overseas as needed.

Education

Mininmum BS/BA Degree Required
MBA Preferred

Additional InformationIntuitive is an Equal Employment Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees, and prohibit discrimination and harassment of any type, without regard to race, sex, pregnancy, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, genetic information or any other status protected under federal, state, or local applicable laws.We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.

Intuitive