Digital Marketing Manager Cape TownOur financial services client needs a digital marketing manager with at least five years of experience. You are responsible for creating, implementing, monitoring, and refining the digital marketing strategies for every digital platform. Directing and organizing marketing initiatives to persuade consumers to select our services over rival offerings.Salary: R 900 000 - R 1.2mil per annumRequirementsBachelor's degree in marketing or relevant field.7 years' experience in a digital marketing manager / Head of Digital Marketing position.10+ years' experience within Digital MarketingIn-depth knowledge of various social media platforms, best practices, and website analytics.Google Ad Campaign ExperiencePPC campaign and trends experienceUp-to-date on the latest trends and technologies in digital marketing.ResponsibilitiesDevelop a social media strategy using all relevant platforms to reach target audience.Produce valuable and engaging content for the website that attracts and converts target groupsDevelop strategies and tactics to get the word out about the company and drive qualified trafficCreate valuable and appealing content that attracts and converts target groupsPrepare and observe the marketing budget on a quarterly and annual basis and allocate fundsPlan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaignsMeasure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesPlan, execute, and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize user experiencePlease apply onlineFROGG Recruitment
