Manager, Lifecycle Strategy (Hybrid)
GEICO
- Chevy Chase, MD
- $127,000-207,000 per year
- Permanent
- Full-time
- Strategic Roadmap Development: Utilize market research and data assets to contribute to the development of a data-driven strategic roadmap for revenue growth.
- Opportunity Qualification: Support the qualification and vetting of multichannel growth opportunities across product lines through data analysis and market insights.
- Narrative Development: Assist in crafting clear and coherent narratives, utilizing creative data visualization and storytelling techniques to facilitate opportunity prioritization and stakeholder buy-in.
- Action Plan Implementation: Collaborate with cross-functional teams to develop and execute action plans for journey orchestration, including creative briefs, technical advancements, and test plans.
- Performance Analysis: Analyze journey performance metrics and provide insights and recommendations for future optimization, including A/B testing and optimization strategies.
- Communication: Communicate effectively with stakeholders, presenting findings and recommendations in a clear and compelling manner.
- Project Management: Manage multiple high-profile opportunities simultaneously, strategically prioritizing time and resources to ensure successful execution.
- Bachelor's degree in marketing, communications, or a related field.
- 5+ years of experience in campaign management or digital marketing.
- Proficiency in marketing automation platforms, email marketing, and digital advertising.
- Excellent written and verbal communication skills, with the ability to convey complex ideas clearly and succinctly.
- Strong analytical skills, with experience analyzing campaign performance and providing optimization recommendations.
- Familiarity with A/B testing and optimization strategies.
- Ability to work effectively in a collaborative, cross-functional environment.
- Must be able to speak in a clear, empathic and professional manner by telephone
- Must be able to follow complex instructions, resolve conflicts or facilitate conflict resolution, and have strong organization/priority setting skills
- Must be able to multi-task
- Must be able to learn and apply large amounts of technical and procedural information
- Bachelor's degree in marketing, communications, or a related field
- 5 + years of experience in campaign management or digital marketing
- Strong project management skills with the ability to manage multiple campaigns simultaneously
- Experience with marketing automation platforms, email marketing, and digital advertising
- Excellent interpersonal, written and oral communication, and presentation skills.
- Strong analytical skills with the ability to analyze campaign performance and provide recommendations for optimization
- Experience with A/B testing and optimization strategies
- Ability to work effectively in a team environment and collaborate with cross-functional teams
- Hands-on knowledge of email and digital concepts and processes including but not limited to content, design, production, scheduling and send cadence, audience targeting and segmentation, deliverability, best practices, QA and testing processes, and legal compliance.
- Hands-on knowledge of ESP, CRM, CDP & DMP platforms and various 3rd party vendors i.e. Salesforce, Movable Ink, Return Path, BlueKai, etc. with experience managing those relationships.
- Proficiency in HTML and CSS for email template design, manipulation, and maintenance.
- Proficiency with MS Office Suite with an emphasis on Excel and PowerPoint.
- Premier Medical, Dental and Vision Insurance with no waiting period**
- Paid Vacation, Sick and Parental Leave
- 401(k) Plan
- Tuition Reimbursement
- Paid Training and Licensures