Digital Optimisation Manager
Fox Group International
- Daresbury, Cheshire
- Permanent
- Full-time
- Conduct in-depth analysis of website data and user behavior to identify areas for optimization and improvement.
- Develop and implement a comprehensive digital optimization strategy to enhance user experience, conversion rates, and overall website performance.
- Collaborate with cross-functional teams to design and execute A/B and multivariate tests to find the most effective website elements, layouts, and messaging.
- Perform regular audits of website performance, identifying and resolving any technical issues or barriers to conversion.
- Monitor key performance indicators (KPIs) and website analytics to track the impact of optimization efforts and make data-driven recommendations.
- Stay up-to-date with industry trends, emerging technologies, and best practices in digital optimization to ensure continuous improvement.
- Collaborate with web developers and designers to implement optimization strategies and ensure seamless user experience across all devices and platforms.
- Conduct user research and usability testing to gain insights into user behaviors and preferences.
- Identify opportunities for personalization and segmentation to deliver personalized experiences to different user segments.
- Manage and prioritize multiple optimization projects, ensuring timely execution and delivery of results.
- Provide regular reporting and analysis of optimization efforts, communicating findings and recommendations to relevant stakeholders.
- Minimum of 4 years of experience in digital optimization, digital marketing, or related field.
- Strong analytical skills with the ability to interpret complex data and draw actionable insights.
- Proven experience in implementing successful optimization strategies, resulting in improved website performance and conversion rates.
- Proficient in using web analytics tools, such as Google Analytics or Adobe Analytics, to track and analyse website performance.
- Experience with A/B testing and multivariate testing methodologies.
- Knowledge of website optimization best practices, including SEO, UX/UI, and responsive design principles.
- Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Experience with website development and CMS platforms is a plus.
- Knowledge of HTML, CSS, and JavaScript is desirable.
- 4 day working week (8:30-5:30 Monday – Thursday) at our HQ in Warrington, just off J11 of M56
- Great salary (DOE)
- Enhanced Maternity and Paternity pay
- On-site parking (office ideally reached by car)
- Quarterly staff events
- Funding for staff training
- Private healthcare insurance
- Enhanced pension contribution
- Free access to Headspace app
- An exciting, fast paced working environment