E-Commerce Marketing Officer (F&B)
Deliveroo
- 香港
- 長期
- 全職
- Restaurant Marketing Program Deployment & Optimization | Assist in planning and execution of annual restaurant marketing plans to drive customer value perception and incremental customers and orders.
- Deliver high profile marketing innovation with restaurant partners. Execute efficient & effective multi-restaurant promotions. Execute best-in-class “painting the town teal” restaurant visibility initiatives across both physical and digital spaces.
- Achieve execution excellence with meticulous program management skills and attention to details. Deliver scalable, high impact 'paint the town teal' initiatives with cost efficiency.
- Develops and executes marketing programs with minimal manager oversight, managing multiple projects effectively at the same time.
- Proposes new ideas, concepts, or features with confidence, providing supporting data and projected ROI.
- Proactively collaborate with other teams to align promotion execution.
- Demonstrates relentlessly high standards in campaign development and deployment.
- Identifies program and process improvement opportunities and does not only rely on existing ways of doing things.
- When presented with issues or opportunities, formulate a plan of action with an aggressive but realistic timeline and engage with relevant stakeholders early in the process to help facilitate action.
- Dives deep to ensure data integrity by validating with alternate data sources, by comparing results to expectations and to previous experiments, and by quickly identifying anomalies and gaps.
- 2+years of experience in marketing, preferably in the FMCG or F&B field.
- Proven capability in multi-channel marketing strategies and deployment, data-informed decision making processes and performance-based marketing approach.
- Highly collaborative and possesses excellent communication skills with a passion for building strong relationships. Proven experience to influence, motivate and manage external stakeholders as well as internal teams
- Able to articulate new ideas and influence others to gain support.
- Strong learning agility, comfortable dealing with fast paced environments, able to prioritise high impact activities and keep complicated projects moving forwards.
- Self-starter, creative and analytical problem-solver with attention to details. Deliver results quickly and efficiently.
- Knowledge of B2B2C marketing and good knowledge of the HK F&B scene.
- Good written & spoken Chinese & English
- Comfortable with advanced Google Sheets / Excel, data dashboards and capable of data mining to perform analysis to develop / enhance marketing program
- Candidates with eCommerce and / or restaurant marketing experience will be prioritised.
- Experience in marketing for multi-vendor platforms (e.g. eComm sites, hotel booking sites, travel booking sites, payment platforms etc…), or other relevant categories a plus
- Able to work under pressure and tight timelines
- Fun to work with
- Candidate with more experience will be considered as Senior Officer.