Associate Director, Advertisers & Agencies
Nielsen
- Pasig City, Metro Manila
- Permanent
- Full-time
- New Business Development
- Develop monthly/quarterly / annual sales plans to Identify growth opportunities with existing and new client groups - digital, platform and tech partners.
- Deliver agreed quarterly / annual sales targets through new business development;
- Partner and develop with the Marketing team an annual media plan that helps to promote Nielsen as a brand to drive a high number of sales leads;
- Build internal relationships across business units and MSGs for support with identifying opportunities and converting the sale;
- Senior leadership involvement with proposal and pitch development;
- Sales Strategies
- Prepare and analyze weekly / monthly / quarterly / annual sales reports (SalesForce and others) to develop realistic and achievable sales pipeline and strategies to meet agreed sales targets;
- Support with developing and implementing competitive sales pricing and marketing;
- Develop and manage mid to long term strategies that enhances existing client relationships and actively support client requirements across the industry;
- Drive marketing, roll-out strategy for new product introductions to the industry;
- Client Engagement
- Develop strong and trust-based relationships with clients and key stakeholders in the industry;
- Work with the Nielsen teams to ensure they are deployed to maximum effect on the Nielsen accounts to drive retention and potential upselling opportunities;
- Develop a solid working understanding of Nielsen Audience Measurement solutions along with other relevant Nielsen products to offer to clients a holistic set of insights;
- Create and deliver clear, concise and compelling internal and external client presentations (proposals/solutions);
- Bring the different media solutions and teams together for one impactful Nielsen story for clients;
- Collaborate with regional/ global commercial, product and marketing teams to ensure the right portfolio is available to clients in the near and medium term;
- Identifying and managing mutually beneficial opportunities to partner with the client;
- Provide feedback to product and operational teams regarding service developments to meet your client's needs;
- Monitor and encourage greater usage of Nielsen solutions in clients;
- Leadership
- Represent the Nielsen brand within the industry and external stakeholders at country level;
- Part of the Platform & Digital MSG Regional Executive Team and be involved in decision making regarding the successful running of our regional and local businesses.
- Min 10 years or above of commercial digital advertising/media experience, with sound knowledge and understanding of research, digital media, advertising and/or marketing in the Philippines in a similar role; Asia regional experience is a plus
- Exposure and strong network within the digital media, platform and publisher industry;
- Demonstrated experience in developing strategic sales plans, and executing them successfully at the regional level;
- Demonstrated leadership credentials by leading a team to drive desired business results, while navigating difficult situations such as market challenges, cultural change, and business integration;
- Experience in the consultative selling process, including pre-call discovery and setting appointments, drafting proposals, presenting the solutions & closing the deal.
- Experience of working successfully within a 'matrix' style environment is a plus;
- Experienced in Salesforce tool and any Nielsen Audience Measurement products an added advantage.
- Equipped with a sales hunter mindset to drive new business development with the aim to achieve or exceed set sales targets;
- Possess leadership qualities that influences ongoing growth and collaboration within the Platform & Digital team and cross functionally.
- Team player with the ability to inject positive energy and a can-do attitude to the team/s.
- Commercially astute - especially in proposing and negotiating solutions
- Strategic thinking, analytical and logical reasoning skills
- Well organized with the ability to plan and prioritize;
- Resilient, persuasive and self motivated
- High-level accuracy and attention to detail
- Proficient in Google Suite Applications - GMail, Google Doc, Google Slides, etc;
- Strong interpersonal skills with a growth and collaborative mindsets to work well with others;
- Good communication in English, both written and verbal.
- Meet the revenue target;
- Renewal success rate;
- New business conversion rate;
- Accuracy and accountability in weekly/ monthly / quarterly sales reporting;
- No. of client engagement, meetings & presentations.