Director Digital Content
Hasbro
- London
- Permanent
- Full-time
In this brand-new role, the Director, Digital Content will play a pivotal leadership role in the planning and delivery of Hasbro’s growing digital content slate – supporting the VP in content strategy, production design and overseeing the team’s production management and post-production operations. This is a multi-faceted role requiring a candidate with a broad skillset – combining a strong understanding of leveraging data and insights to drive content strategy decisions, production for digital platforms, appreciation of high quality creative, with a deep knowledge of building agile, innovative animated and live action pipelines.Key Responsibilities:
- In partnership with the VP, working cross-functionally to define and refine insights-led digital content strategies by brand based on brief and requirements from brand management, digital distribution, and commercial stakeholders.
- Building and presenting compelling pitches to achieve consensus and buy-in from internal and external stakeholders.
- Overseeing production design for new projects – leveraging (and expanding as required) global production network to ensure productions can be executed as efficaciously as possible whilst ensuring excellence in creative execution – including identifying opportunities for incorporation of innovation and AI-driven processes where relevant; proactively looking into new technologies and production incentives.
- Producing production budgets and schedules in partnership with VP, production management and production finance; managing the transition of projects into production post-greenlight including partnering with BLA on production agreements.
- Overseeing the production management function - instituting organizational and pipeline best practices to ensure smooth delivery of series; pro-actively identifying and solving issues or areas of improvement across pipelines.
- Overseeing the post-production function – ensuring team is resourced and equipped to deliver on slate commitments efficiently and in an agile manner; is producing content of a high creative quality; and is outputting content to the technical specifications required from each production.
- Leading relationship with production finance on live productions – ensuring production cost reporting and staff chargebacks are correct and up to date.
- Supporting the VP in the preparation of materials for the production greenlight process; partnering with Digital Distribution team to ensure KPIs and distribution dates and received and agreed.
- Working closely with Digital Distribution and Entertainment Analytics to ensure content decisions are data-informed, content performance is fed back into production. Constantly striving for data-driven improvements to our content and empowering teams to do the same.
- Ability to spot trends and understand what’s working in the industry to identify new opportunities for our brands.
- Playing a key role in team communications and stakeholder management; representing the function at meetings, both internal and external; owning relationships with BLA and finance teams in partnership with VP; able to confidently update on project status, departmental and industry issues.
- Exercising high degree of autonomy in the delivery of all responsibilities
- Experience of producing digital content for kids’ brands
- Excellent organisation skills with the ability to manage multiple projects simultaneously to a high standard.
- Diplomacy skills, with the ability to sell-in new ideas to multiple stakeholders.
- A passion for kid’s media and digital production
- Good knowledge of online digital platforms – to ensure our content is suited for FVOD, AVOD and SVOD distribution.
- Strategic way of thinking – to take risks, but also to know when to cut projects short if they no longer fulfil business objectives.
- A hands-on, can-do attitude!
- Be legendary: practice excellence, improve on our legacy, create awesomeness.
- Build a well-rounded crew: inclusivity and diversity in both our teams and games.
- Delve into dungeons: embrace challenges with openness and creativity.
- Don’t split the party: agree or disagree but commit. Collaborate and have respect for each other.
- It takes a multiverse: we are driven by the lifelong satisfaction of our fans.