Paid Social Manager
Gousto
- London
- Permanent
- Full-time
- Hands on activation & management of Paid Social campaigns across the breadth of social media platforms: Meta, Pinterest, TikTok etc.
- Continual tracking, reporting, analysis, and optimization of the Paid Social campaigns you manage
- Work closely with our analytics and digital product teams to enhance the existing reporting & tracking suite
- Work collaboratively with the digital product team to drive improvements to Paid Social conversion through landing page testing and broader CRO
- Analyse competitors' ads and offers - leveraging key insights to evolve our campaigns & performance
- Develop an integrated approach to using Paid Social to deliver against Brand & Acquisition objectives
- Own and optimise the process for developing Paid Social creative, leveraging a mix of internal and external creative teams as appropriate
- Share best practice creative & offer testing results across channels
- Establish excellent working relationships with peers across marketing functions as well as in technology and proposition
- Be a positive and active member of the Acquisition & Retention team, role modelling our ownership principles both within and outside the team
- Great experience with activating and managing Paid Social Ad campaigns
- Experience of working within a Tech driven consumer, subscription or Ecommerce company would be hugely beneficial!
- Motivated and results driven, using analytics to inform decision making in a fast-paced environment
- Strong experience with data analysis, Google Analytics, Google Search Console, Microsoft Excel etc.
- A motivated and energetic marketer, comfortable working at pace
- A blend of highly commercial & creative with a deep understanding of how creative is used to drive channel performance
- An excellent team player: collaborative and good at building relationships in cross functional teams
- Very organised - adept at managing multiple marketing channels and work streams simultaneously
- You naturally take initiative and are a self-starter, and are not afraid to use your voice (whether it’s to ask for help, offer suggestions, or to inspire change by questioning the norm.)