Brand Manager (Retail)

• Safeguard and enhance brand identity and positioning in accordance with corporate standards.
• Maintain consistent interpretation of global brand objectives and strategies.
• Represent the brand professionally in interactions with staff, customers, business partners, and external stakeholders.
• Oversee the proper implementation of brand identity tools, including merchandising guidelines, media positioning, catalog advertising, product assortment, sales staffing, and store/site selection.
• Collaborate with affiliate PR and Advertising for clear understanding and periodic re-evaluation of campaigns.
• Facilitate ongoing brand training for regions.

• Establish and nurture cooperative relationships with business partners and key customers.
• Negotiate annual sales targets with distribution partners.
• Seek guidance from Country Manager and Regional VPs for counter/store site selection negotiations.

• Achieve budgeted sales and profitability goals in assigned markets.
• Collaborate with regional Brand VPs and affiliate Country Manager to set challenging yet attainable goals.
• Develop marketing and sales strategies aligned with global brand guidelines.
• Make decisions on product selection, assortment, pricing, promotions, and creative concepts.
• Work on fiscal plans and efficient budgets in collaboration with Finance Manager and Regional Brand VP.
• Ensure strong execution of marketing plans, major launches, and brand advertising.

• Identify opportunities to streamline operations, reduce costs, and implement technologies for enhanced efficiency.
• Collaborate with Regional Brand VP to explore cooperative initiatives across regions and brands.
• Evaluate competitive challenges, monitor market trends, and conduct P&L analysis by door.
• Provide feedback and recommendations for enhancing growth and profit.

• Provide leadership, guidance, and management to brand staff.
• Articulate a compelling mission and establish high workplace operating standards.
• Set performance objectives, communicate priorities, and offer coaching and feedback.
• Collaborate with Human Resource Manager for appropriate staffing and performance management.
• Foster open communication, teamwork, and the development of high-potential staff.

Manpower