Marketing Communications Manager
Samsung
- Manila City, Metro Manila
- Permanent
- Full-time
2. This role will align with business unit PICs and collaborate with the corporate marketing function leads to incorporate plans into the bigger marketing ecosystem.Role and Responsibilities1. Lead strategic development and implementation of marketing campaigns across ATL and BTL2. Alignment with corporate marketing on channel strategy, media planning, PR planning, KOL strategy, CRM planning, OOH planning and social content development.3. Responsible for creative and social assets aligned with business unit priorities and corporate marketing strategy.4. Leads budgeting, insighting and communication strategy in alignment with business unit and corporate marketing.5. Produce content briefs and reports: Social channel content management, analyze monthly reports and quarterly social data to derive insight for development of campaigns.Skills and QualificationsJob Requirements:
- Bachelor's degree in Marketing, Communications, PR or related field
- Minimum of 3 years experience in marketing communications, with a focus on developing and implementing strategic communication plans across various channels preferably from similar consumer goods industries, e-commerce, or marketing firms
- Proficiency in marketing communication tools and platforms such as digital media channels, CRM software and content management systems
- Experience with data analysis and reporting
- Effective communication skills
- Project management, cross-functional collaboration and leadership
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