Vice President, Marketing, China
Shangri-La Hotels & Resorts
- 中国
- 长期
- 全职
- Define, create and implement the marketing strategies for Shangri-La properties in China. Oversee the development and implementation of annual marketing plans for assigned geographic markets, crafting compelling marketing campaigns that address business objectives and brand positioning.
- Maintain and develop diverse, complex, and regionally focused marketing content for use across all hotels.
- Provide insights into the data and analytics for marketing of products and services to drive decision marketing for improved revenue.
- Oversee the development of hotels' short and long term strategic marketing plans and budgets in the region
- Provide coaching and training to hotel teams on regional marketing content/ trends/ knowledge
- Take responsibility for the commercial performance of the brand website in respect of the region and other distribution channels. Create and drive a marketing strategy that is demand generating, revenue focused and innovative.
- Partnership Marketing: develop and manage relationships with all relevant “on brand” partners that are beneficial to the region
- Innovation: take an innovative approach across all marketing activities and ensure that new digital initiatives are understood and fully resourced
- Ensure strict compliance across all properties of all brand executions with global guidelines, manage and monitor usage of brand with all channel partner.
- Explore potential opportunities in market intelligence structure for mid / long term development to support business growth regionally.
- 15+ years marketing leadership experience in multinational companies in China with a senior marketing management role from within the luxury hospitality, luxury retail, FMCG, Tech or Real estate industry.
- Proven results in leading an international company to achieve market penetration and direct sales results. Proven track record in e-commerce, SEO, PPC, Email marketing, Google Analytics and social media platforms, with experience of implementing end-to-end campaigns with demonstrable ROI
- Deep understanding of traditional and innovative marketing strategies
- Excellent written and verbal presentation skills combined with the confidence that comes with functional experience
- Superior interpersonal skills reflecting leadership ability; the personality to inspire confidence and build teams and the flexibility to work in a dynamic environment.
- Strong dedication to purpose and a commitment to the highest standards of performance within time and budget constraints.
- Organisational skills with ability to deliver a high volume of quality work under pressure and to tight deadlines