Senior Marketing Executive - Digital
Michael Page
- Basingstoke, Hampshire
- £35,000 per year
- Permanent
- Full-time
- Drive and successfully deliver the digital engagement and promotion strategy to customers, brokers and retailers
- Develop, own and deliver the associated performance marketing reporting, make data-driven recommendations and implement subsequent improvements
- Generate ideas and engaging content for ongoing email, website and social media activity, within Fin Prom and Consumer Duty requirements
- Develop, implement and manage the expansion of targeted email activity to support acquisition and retention objectives
- Manage and undertake updates to existing product communications, marketing materials (both on and offline) and promotional activities, make recommendations for and develop new material as required
- Lead on the design of customer facing system outputs, and liaise with the admin services relationship manager to assist with implementation when appropriate
- Become a marketing subject matter expert for savings, property, retail finance and brand
- Build a strong understanding of the behaviours and needs of the customers and distribution channels associated with each business unit
- Monitor market and competitor activity, provide insight on activity and market trends, and make recommendations where appropriate
- Identify and lead on activities which contribute to the development and implementation of new initiatives
- Manage third parties and agencies as required to deliver marketing activities
- Work closely with and build strong relationships with other internal departments, and lead on initiatives as appropriate
- Coordinate and oversee external events including roadshows, webinars, exhibitions and event days, including all necessary communications and the provision of supporting marketing materials
- Undertake and improve the provision of graphic design and video activities to support each business unit, managing overflow to third party agencies as necessary
- Lead the delivery of website content and functionality updates, and website-related projects
- Support of the Head of Marketing with other activities as required
- 3 yrs experience with a broad range of marketing activities
- Strong digital marketing skills, to include knowledge/experience of Salesforce Marketing Cloud, Google Analytics, Developing and owning performance marketing reporting
- Genuine willingness to get involved in a collaborative working space
- Experience of writing copy and producing a broad range of marketing collateral
- Competitive salary, up to £40,000 per annum
- Excellent benefits package
- Flexible hybrid working, 3days in office