Campaign Manager

Enghouse Systems

  • Reading
  • Permanent
  • Full-time
  • 2 months ago
We are on a hunt for a Campaign Manager to join our growing team!Joining our company will allow you to work with talented people from all over the world in a rapidly growing and fast-paced environment. Our global reach makes us an exciting employer for anyone who wants to work in an international environment.Role Objective:As a Campaign Manager, your mission is to drive the execution of UKI-focused channel and direct demand generation programs. This includes a wide range of activities such as captivating events, direct marketing campaigns, and e-marketing campaigns. Your goal is to boost company awareness and generate a qualified sales pipeline to support the company's annual revenue goals.Key Responsibilities:
  • Budget Management: You'll masterfully manage the regional demand generation budget to ensure it aligns with our revenue and cost goals.
  • Strategic Collaboration: Collaborate closely with the regional VP of Sales to develop strategic ideas and plans that will drive business revenue growth.
  • Multi-Channel Approach: Develop, coordinate, and project manage a regional multi-channel approach to generate demand through various channels, including website, webinars, paid ads, email, events, tradeshows, and social media.
  • Develop Strategies for all key segments: New logo, Channel/Partners, and customer cross selling.
  • Campaign Briefs: Create comprehensive campaign briefs for our Shared Services Demand Gen Teams for Digital Marketing and Content & Design.
  • Create Regional Content: Develop the appropriate regional content for each of the campaigns (emails, white papers, blogs, infographics, webinar content).
  • Develop engagement strategies for your region BDR(s): brief them on campaigns you are running, create follow up messaging, and coordinate as a team to achieve the highest conversion rate possible for your leads to become qualified MEDDIC opportunities.
  • Organize regional tradeshows: Identify relevant tradeshows in region with sales leadership.
  • Performance Analysis: Regularly review campaign performance based on KPIs to improve performance and conversion rates.
  • Partnership Coordination: Coordinate joint partner events, webinars, and tradeshows to drive leads and pipeline.
  • Leverage AI tools to maximize productivity and lead quality: ChatGPT, Intent Data(with Marketing OPs), etc.
  • Additional Responsibilities: Take on other responsibilities and key result areas as required or assigned.
Skills & Experience:
  • Continuous Learning: Dedicated to continuous learning and improvement, with a strong ability to grasp new information and master business, technical, or functional knowledge.
  • Clear Communication: Expresses ideas clearly in well-organized, structured documents that are grammatically correct, with terminology adjusted to the characteristics and needs of the audience.
  • Adaptability: Open to change and new information, and can adapt behavior and work methods in response to new information, changing conditions, or obstacles.
  • Communication Skills: Establishes systems and schedules to communicate the progress of work or projects with all appropriate parties.
  • Accountability: Makes and keeps commitments, meets schedules and deadlines, and completes assignments, projects, and goals within the allotted timeframe and budget.
  • Regulatory Knowledge: Understands and applies procedures, regulations, and policies related to areas of specialized expertise.
  • Customer Service Orientation: Strong customer service orientation and a results-oriented mindset.
Educational Qualifications:
  • Degree in Business Studies/Marketing and/or Professional Marketing Qualification CIM (OR Equivalent).
Note: We appreciate the interest of all applicants, but only those selected for an interview will be contacted. Enghouse is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.About Enghouse Interactive:Enghouse Interactive (EI), a subsidiary of Enghouse Systems Limited (TSX: ENGH), is a leading global provider of contact center and video solutions, delivering professional implementation services to thousands of customers for over 35 years. Enghouse Interactive solutions enable customers to deliver winning customer experiences built on its highly scalable platform that enables standards-based, real-time multimedia communications solutions for IP Multimedia Subsystem (IMS), service provider, enterprise, VoIP, and WebRTC applications on-premises or in the cloud. For more information visit us at#LI-EI8

Enghouse Systems