General Manager, Rhino UK
Warner Music Group
- London
- Permanent
- Full-time
- Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
- Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
- Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
- Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.
- Provide leadership for the UK team.
- Ensure the successful delivery of all marketing functions, including digital performance and audience reach/engagement, content creation, artist brand management and e-commerce/D2C.
- Oversee all marketing campaigns from a strategic level, ensuring all campaigns maintain the highest quality and best exposure to deliver commercial success and profitability.
- Drive audience engagement and growth strategies internally and externally, to ensure they are at the heart of all campaign activity for both new and existing fan bases.
- Work closely with SVP, Global Catalogue Management and the COO for WMUK on the day to day UK operations.
- Liaise with the President, Global Catalogue & President, Arts Music and US and UK Content teams on artists/projects with global marketing needs.
- Forge strong and effective relationships with partners throughout the WMG group including Brand Partnerships, Sync, Commercial, International and Global Marketing, Finance, Business Affairs, Production, Merchandising, D2C etc.
- Plan and implement procedures, systems, finances and budgets to maximize operating efficiency and ensure commercial objectives are achieved.
- Work with the team to create ongoing schedule of new, locally relevant projects and products to work alongside the central schedule of Global Priority projects.
- Review performance data to monitor and measure productivity, goal progress and activity levels including analysis of campaigns, competitors and market trends.
- Responsible for local and international label and artist manager relationships and implementing effective strategies for artist campaigns throughout the label.
- Develop and manage relationships with external suppliers to ensure product / service objectives are met.
- Responsible for marketing investment and evaluation, including all creative (video, content, budgeting and management) and PR expenditure.
- Manage and motivate HODs (direct reports) including setting objectives and assisting with recruitment of wider team. Ensure diversity of the team.
- Represent Rhino UK at all events, both internal and external, including international conferences & events.
- Identify and engage with artists and managers with the aim of growing overall repertoire (be that via licences or acquisitions).
- Explore areas of new business around our catalogue (ie TV projects, exhibitions, podcasts) both as way of raising awareness and consumption but also as means of creating ancillary revenue streams.
- Strong proven leadership skills, with experience of leading and motivating teams.
- An excellent grasp of the UK and Global catalogue and a passion for our artists, repertoire and business.
- Commercially-minded with experience of driving revenue growth, managing budgets and ensuring marketing ROI.
- Excellent analytical skills with ability to use insights to inform decision making.
- Ability to forge strong working relationships, both internally and externally.
- Culturally astute with finger on pulse of popular culture, with a particular interest in music.
- A true digital native with expert knowledge of tech, digital and social media (particularly as it relates to the music business) as well as Channel, Online and Direct Marketing.
- Marketing experience in a front line label breaking new artists to bring the creativity, excitement and discipline of new content creation and fan acquisition to catalogue.