Global Campaigns Marketing Manager
IFS
- Staines, Surrey
- Permanent
- Full-time
- Connect with relevant experts in sales, pre-sales and product marketing teams to understand the challenges, solutions and examples use cases to feature in campaigns and develop the proposition and messaging for solution led campaigns
- Manage the creation of solution and displacement campaigns to acquire net new enterprise and strategic customers.
- Manage the production of campaign content in conjunction with the product marketing team and using agency and internal resources where required - including digital assets, advertising, direct mail, digital content, webinars, video and social media messaging - that supports regional customer acquisition and revenue goals.
- Working with our competitive intelligence team to form a center of excellence for competitive displacement campaigns - from content creation to execution strategy.
- Working with the Business Development and Sales teams to build a strategy for effective execution of displacement campaigns.
- Working with the field marketing teams and central digital resources to manage the execution of solution led campaigns.
- Develop innovative approaches that reach net new accounts and build relationships.
- Develop innovative content and messaging.
- Analyze, monitor, measure, and report on campaign effectiveness. Share a performance dashboard with stakeholders, supporting the optimization and fine tuning of campaigns.
- Advising regional marketing and sales teams, partnering with them to deliver a differentiated market position for IFS that meets our growth and revenue targets.
- Undergraduate degree, ideally with a focus in Marketing, Business, Engineering, or a related business field (or relevant training/experience)
- Proven experience in a similar role preferably within a software technology organization.
- Experience of creating B2B tech campaigns, delivering proposition and messaging
- B2B tech marketing campaign execution/field marketing experience
- Creative and analytical to evaluate performance
- Understanding of online marketing platforms and how they can be used effectively to source, nurture and accelerate prospect's sales journeys.
- Ability to demonstrate marketing ideas via a personable, consultative approach, working across all levels in the organization
- Confident, outgoing personality that can integrate with a busy matrix environment