Senior Manager – Brand, Content & Sponsorships (Centre of Excellence Lead)

AA Insurance

New Zealand
Permanent
Full-time

16 days ago

About the role:This exciting and rare opportunity will suit a senior marketer who is proven in their career and looking to take their experience and knowledge in brand, content and marketing to a new level.Reporting to the Chief Marketing and Product Officer, As the Senior Manager - Brand, Content & Sponsorships, you will drive brand consideration and create the best brand and partnership experience. As part of the wider Product, Pricing and Marketing leadership team, you will be responsible for leading your team to implement annual activity plans that deliver meaningful and measurable outcomes, while also managing planning and budgets for the creative and media portfolio.You'll recommend, develop, communicate, and implement strategic initiatives and activity, resulting in market preference and brand reputation, ultimately maximising growth, and our position as a trusted brand in the New Zealand marketplace.If this sounds like you, then apply with us now to hear more about this role.What you will be doing?

Supporting our strategy for profitable growth and a leading brand reputation through marketing, in alignment with our organisational strategy, values and purpose.
Leading the Brand, Sponsorship and Social/ Content teams in their areas of focus which can expand and contract depending on workloads and requirements across the wider Brand, Marketing and Communications team.
Expertise in modern ways of working and proven experience in developing flexible resourcing management to support enterprise priorities and business needs.
Lead the Creative Partner Relationship and relationship with Key Sponsors
Work with your peers across the organisation and in the Brand, Marketing and Communication leadership team to ensure cohesion and successful cross functional working.
Proactively develop, communicate, and implement brand, sponsorship and paid media activity with a focus on continuous improvement.
Ensuring the effective project and budget management of new and existing marketing activity delivers to brand, consideration, media, and growth objectives.
Leading, managing and co-ordinating internal and agency resources.
Overseeing the budget management for your portfolio, including budget, accruals, invoicing, and forecasting.
Managing sponsorship partner relationships including ensuring mutual objectives are achieved, negotiating partnership agreements, development, and review.
Managing and develop in-house brand design resource for marketing and wider business.

To shine in the role:

10+ experience across brand, content, sponsorship, social and paid media.
Previous leadership experience leading and motivating high performing teams at a similar level.
Strong change leadership experience, bringing strength with innovative thinking.
Expertise in modern ways of working and proven experience in developing flexible resourcing management to support enterprise priorities and business needs.
A Strong Enterprise view and demonstrated experience in bringing in new ways of working and industry best practice.
Experience planning and delivering on multi-channel marketing campaigns and always on media activity.
Extensive supplier and resource management experience.
Excellent written and verbal communication skills.
Proven writing, editing and proof-reading skills.
Exceptional stakeholder management skills with the ability to confidently build, nurture positive work relationships, collaborate effectively, build internal capability and influence accordingly.
A strong customer first ethos.

Why you'll love working with us:We have an inclusive and supportive environment and believe every voice matters. We believe in investing in our people and creating an inclusive space that provides opportunities for all.We're committed to making our people's wellbeing a top priority, with benefits such as a $250 annual wellbeing allowance, and flexible working and focus on personal development.Our culture and care for our people can be seen in our outstanding engagement and tenure. We believe the most important investment we can make is in you.Do you think you have the passion, collaboration, imagination, and values that match our own?Apply & upload your CV today, to enquire about this role in the Marketing team here at AA Insurance.

AA Insurance

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