市场传媒总监 Director of Marketing

陕西省西安市
长期
全职

1个月前

· Manage the key Marketing Communication processes at hotel including Marketing Planning, Collateral and Advertising Production, Content Management, Public Relations, Promotion and Events and Social Media according to IHG Marketing Communications standard operating procedures· 根据洲际酒店营销传播的标准操作程序，管理酒店的关键营销传播流程，包括营销策划、宣传品和广告制作、内容管理、公共关系、推广和活动以及社交媒体· Deliver and execute an annual Marketing Plan for all hotel events, public and media relations, loyalty and channel marketing and other marketing activities· 制定并执行年度营销计划，包括酒店活动、公关和媒体关系、忠诚度、渠道营销和其他营销活动· Align marketing communication activities to hotel's key business segments to ensure clear return-on-investment (ROI) for time and budget invested in the activity· 将营销传播活动与酒店的关键业务部门相结合，以确保在活动中投入的时间和预算有明确的投资回报(ROI)· Develop media contacts, manage media relations, and organize media activities to promote good publicity and drive hotel awareness.· 建立媒体联系，管理媒体关系，组织媒体活动，以促进良好的宣传和提高酒店的知名度。· Build continued hotel awareness by delivering new hotel stories and press releases of promotion or event to media, trade publications and local community· 通过向媒体、行业出版物和当地社区发布新的酒店新闻、促销或活动新闻稿来建立持续的酒店知名度 · Manage hotel events including budgeting, guest list, agenda/programme, media participation, photography/video and gifts· 管理酒店活动，包括预算，宾客名单，议程/计划，媒体参与，摄影/视频和礼物· Manage IHG Hotel Content Manager system to update text and images that optimizes the content quality and best represents the Brand standards· 管理洲际酒店内容管理系统，更新文本和图片，优化内容质量，最能代表品牌标准· Manage hotel image database from official hotel photos, event photos, staff photos to use in hotel promotion· 管理酒店官方照片、活动照片、员工照片等酒店形象数据库，用于酒店推广 · Manage hotel social media system and processes to support tactical campaigns, engage hotel guests and build hotel client database· 管理酒店社交媒体系统和流程以支持策略活动，吸引酒店客人并建立酒店客户数据库· Manage the reputation and awareness of the hotel and Brand in the local city and key feeder markets· 管理酒店和品牌在当地城市和主要支线市场的声誉和知名度· Monitor awareness of competitor activities and use the information to develop Marketing strategies· 监控竞争对手的活动，并利用这些信息制定市场策略· Develop Omni-Channel plus digital marketing capabilities/ services for China market and the property. Such as, Ctrip (OTA), Fliggy (OTP), Little Red Book (SM APP), Douyin (SM APP), WeChat (SM), etc. 为中国市场和公司开发渠道/ 数字营销能力/服务。如携程（OTA）， Fliggy （OTP），小红书（SM APP），抖音（SM APP），微信（SM）等。· Develop and implement the O2O marketing strategy for the exposure to the Omni-channel business. Develop a deep holistic knowledge of customers to generate creative insights.· 制定和实施 O2O 营销战略，以接触全渠道业务，加强客户对公司的整体认知，为公司创造创新性的建议方案。·Analyse markets, brands, products, communication, and market drivers from different industries to form the partnerships and innovate towards white space.· 分析不同行业的市场、品牌、产品和市场驱动因素，建立战略合作关系。· Work with the agencies to implement the SEO/ SEM program, digital campaigns and cross-marketing activities for the hotels in GC region. Maximise the revenue for China market.· 与不同机构合作，为酒店实施 SEO/SEM 计划、数字营销活动和跨界营销活动。最大化酒店收入。· Coordinate with the teams to achieve the digital marketing goals for the hotels and group and execute the appropriate strategies, including the growth of traffic, revenues and conversions on different online platforms and channels.· 与不同团队协调，实现酒店的数字营销目标，并执行适当的战略，包括不同在线平台和渠道的流量、收入和转化率的增长。· Contribute to identifying new customer targets, their needs/ behaviours and relevant channels of acquisition to increase the market share with a focus on the domestic streams in GC region.· 协助确定新的目标客户、其需求/行为和相关网购渠道，以增加酒店于市场之曝光。· Participate to adjust investment, participation and pull-through of Omni-Channel plus digital marketing strategies and plans where appropriate.· 参与和渠道/ 数字营销策略计划和投资调整。· Uses an effective interpersonal style to inspire the digital marketing teams in hotel properties to achieve the team missions and goals.· 使用有效的人际风格，激励酒店内的数字营销团队实现团队使命和目标。· Assist the team in the conception of the marketing plans and budgeting. Support the team with the tasks and priorities on a regular basis.· 协助团队构思营销计划和预算。定期为团队提供任务和协助。· Assist in delivering the digital reporting on performance and audits to optimize conversion through digital channels and highlight value contribution.· 协助提供绩效和报告，通过不同在线平台和渠道优化酒店收入。· Support for members acquisition by partnering with different platforms. Such as, OTAs/ OTP, Business Associations, etc.· 通过与不同平台合作，获取新会员。例如，OTA/ OTP、商会等。岗位任职要求

Demonstrated ability to interact with and present to

customers, employees and third parties that reflects highly on the hotel, owning company, the Brand and IHG.

展示与客户、员工和第三方互动和展示酒店、公司、品牌和洲际酒店的能力。

Proven ability to lead, manage and motivate a team

具有领导、管理和激励团队的能力

Able to manage projects with different financial budgets and performance objectives

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