VP, Field & Partner Marketing, Americas

BeyondTrust

  • Boston, MA
  • Permanent
  • Full-time
  • 15 days ago
BeyondTrust is a place where you can bring your purpose to life through the work that you do, creating a safer world through our cyber security SaaS portfolio.Our culture of flexibility, trust, and continual learning means you will be recognized for your growth, and for the impact you make on our success. You will be surrounded by people who challenge, support, and inspire you to be the best version of yourself.The RoleAs the Vice President of Americas Field and Partner Marketing at BeyondTrust, you will spearhead our global marketing efforts across international markets and through strategic partnerships. You will play a pivotal role in driving brand awareness, customer engagement, and revenue growth through effective integrated marketing strategies and collaboration with our partner ecosystem.What You'll Do
  • Develop and execute partner marketing strategies in conjunction with the global partner ecosystem and in cooperation with the regional Field & Partner marketing teams.
  • Develop and execute comprehensive marketing strategies for commercial and Public Sector markets, aligned with company objectives and market dynamics.
  • Drive market segmentation, localization, and positioning strategies to optimize market penetration and customer acquisition.
  • Cultivate and manage relationships with strategic partners, including technology partners, resellers, distributors, and integrators.
  • Collaborate with partners to develop joint marketing programs that drive demand generation, pipeline acceleration, and sales enablement.
  • Lead and support the regional marketing teams to localize global marketing campaigns and initiatives effectively.
  • Ensure alignment and consistency of messaging, branding, and campaigns across all AMER and Public Sector regions.
  • Work closely with Sales and across all Marketing teams to ensure alignment on go-to-market strategies and initiatives.
  • Champion the needs of AMER and Public Sector markets and partners in strategic planning and decision-making processes.
  • Define and track key performance indicators (KPIs) to measure the effectiveness of field and partner marketing activities.
  • Analyze campaign performance, identify insights, and optimize strategies to maximize ROI and achieve business objectives.
  • Build and lead a high-performing field and partner marketing team.
  • Foster a culture of collaboration, innovation, and continuous improvement within the team.
What You'll Bring
  • Experience: Minimum of 10 years of experience in Americas and Public Sector marketing roles AND minimum of 5 years of experience in partner/channel marketing leadership roles, with a strong understanding of the current partner/channel ecosystem within the cybersecurity segment
  • Leadership: Proven track record of successfully leading and developing international marketing teams in high-growth environments.
  • Strategic Thinker: Strong strategic and analytical skills, with the ability to translate market trends and data into actionable insights and initiatives.
  • Collaboration: Exceptional interpersonal and communication skills, with the ability to build relationships and influence stakeholders across functions and geographies.
  • Industry Knowledge: Deep understanding of SaaS business models, market dynamics, competitive landscape, and customer needs.
  • Education: Bachelor's degree in Marketing, Business Administration, or a related field required; MBA or advanced degree preferred.
  • Work week: Monday - Friday work week required
  • Ideal Candidate will be based in EST or CST Time Zone
Nice To Have
  • MBA or advanced degree preferred.
Better TogetherDiversity. Inclusion. They're more than just words for us. They are the guiding values of how we build our teams, cultivate leaders, and create a culture where people feel connected.We take care of our employees so they can take care of our customers. Customers who come from all walks of life just like us. We hire incredible people from diverse backgrounds because when we are different together, we are stronger together.About UsBeyondTrust is the worldwide leader in intelligent identity and access security, enabling organizations to protect identities, stop threats, and deliver dynamic access. We are leading the charge in innovating identity-first security and are trusted by 20,000 customers, including 75 of the Fortune 100, plus a global ecosystem of partners.Learn more at .#LI-JB1

BeyondTrust