Marketing and Digital Campaign Specialist
United Way
- Indianapolis, IN
- Permanent
- Full-time
- Coordinate project management across the marketing, communications and events teams to ensure projects are completed within prescribed time frame and meet the needs of internal/external stakeholders.
- Work closely with fundraising, operations and finance teams to manage our digital fundraising platform, Classy.
- Facilitate cross-functional and cross-organization collaboration by working with internal and external stakeholders to collect and interpret donor, volunteer and prospect data from a variety of sources.
- Serve as a knowledgeable liaison between the Marketing team and other parts of the organization, providing expertise and best practices as related to acquisition, digital engagement, audience segmentation and activation.
- Work directly with the Digital Communications & Advertising Senior Manager and Creative Senior Manager to activate a content strategy that drives audiences to action.
- Manage relationships with external vendors and advertising outlets
- Lead the organization in recruitment of peer-to-peer fundraisers
- Actively builds and maintains relationships with past and current peer-to-peer fundraisers through in-person and digital communication.
- Works with Manager of Special Events to plan and execute pre-event gatherings for peer-to-peer participants.
- Provide encouragement, best-practices/tips and tricks, fundraising ideas to participants.
- Create internal and external recruitment plans for peer-to-peer events.
- Track and analyze performance to goal in terms of peer-to-peer fundraiser acquisition and develops recruitment plans that respond to this data.
- Brainstorm and execute unique opportunities for donors and event attendees to engage at peer-to-peer fundraising events.
- Curate creative ways to engage in peer-to-peer fundraising outside of events. This includes mapping out an idea and solidifying incentives for fundraiser participation and engagement.
- Performs special assignments and other work, on an as-needed basis.
- Associates' degree or equivalent experience required. Bachelor's degree in a related field is preferred.
- Required experience includes writing and editing content for email and the web, along with fluency in Google
- Demonstrated ability to generate reports, work comfortably with complex data, and proven experience working cross-functionally in a complex organization are also required.
- Knowledge of the nonprofit sector is a plus.
- Preferred: 2-4 years of relevant work experience.