VP, Marketing and Customer Partnerships UK&I and N&B
Visa
- London
- Permanent
- Full-time
- Formulate a unified vision and marketing strategy for both clusters - sub region and product lines, aligning with Visa's global and regional strategies and brand transformation roadmap, with a clear focus on commercial outcomes.
- Collaborate globally and regionally with teams including Marketing Services, VCA, and Product Marketing to expand capabilities and synergies and drive commercial outcomes, while building strong internal and external partnerships.
- Partner with the Head of Marketing Strategy and Investment to manage marketing budgets, prioritizing high impact outcomes that advance Visa's strategies across consumer payment flows, commercial solutions and value-added services.
- Work with Marketing Services to utilize a strategic approach to business development. unlocking opportunities with clients and leveraging available resources for greater impact for Visa, clients and the industry.
- Build and deploy marketing services and capabilities that can be commercialized.
- Develop B2B strategies, narratives, and experiences that differentiate Visa as a partner for clients-especially fintechs, digital wallets, merchants, and acquirers.
- Leverage data insights to drive actionable initiatives for Visa and key pipeline clients that create best in class results and case studies.
- Partner with the commercial teams in BAU, renewals and RFPs, focusing on developing unique value propositions and managing high-quality content.
- Develop and execute top-tier digital marketing strategies to efficiently reach core target audiences.
- Lead the creation and implementation of marketing campaigns to drive issuance, preference, activation, and usage among diverse audiences in partnership with Communications.
- Oversee the execution of sponsorship assets and creation of unique, differentiated experiences.
- Enhance brand positioning to drive relevance and preference across Europe, targeting key audience segments including Gen Z through music, gaming, and social media platforms.
- Understand market trends and consumer needs to deliver marketing strategies that meet core OKRs.
- Manage complexities across countries, customer segments, media, and distribution channels.
- Ensure all marketing activities have measurable outcomes and maintain a robust feedback loop for continuous improvement.
- Lead the development of a “Winning in Digital” strategy, scaling best practice for Europe, working with pan-regional colleagues to ensure that the business objectives of both the UK-NB sub-region and the broader European territory are met.
- Supporting the implementation of a global operating model, facilitating local empowerment while eliminating hub - cluster silos
- Collaborating with Product and Design teams to enhance brand integration in payment UX.
- Utilizing insights from Analytics and Data Science teams to identify opportunities for Visa and partners.
- Executing test and learn pilots for potential scaling pan-regionally or globally (music, gaming, creator, mobile).
- Prioritizing digital marketing actions, incorporating AI-Machine Learning.
- Collaborating with Sourcing to identify specialized agencies and manage briefings for content and experience initiatives.
- Addressing client-market conditions with data-led marketing solutions.
- Adapting global frameworks for market-level impact.
- Working with EU Marketing Leadership team to ensure strategic and measurable marketing activities, delivering both brand and commercial impact.
- Leading and inspiring teams, holding individuals accountable for clear outcomes while upholding the leadership principles.
- Participating in Client CMO Council, and client RFIs as needed.
- Professional experience with a Bachelor's Degree- Advanced degree (e.g. Masters-MBA-JD-MD) highly desired
- Experience with executive level client engagement, with a proven track record in selling product and services to clients, cross-selling-up-selling, and cultivating and growing strategic partnerships is critical.
- History of meeting or exceeding sales targets
- Expertise in B2B-Product Marketing and Solution-Capability selling, lead generation, with a focus on crafting compelling value propositions, narratives, and sales pitches.
- Comprehensive Brand strategy-marketing experience, with progressive responsibilities and a specialization in at least two areas among B2C, B2B, and B2B2C marketing
- Proven leadership skills building and leading high performing organizations in a multi-national and-or matrixed environment, with strong cultural awareness.
- Self-motivator and strong collaborator with a pioneering spirit who can demonstrate success in advancing brands and marketing efforts, creative problem solver, with solution oriented perspective.
- Outstanding written and verbal communications and ability to communicate to a diverse customer audience, including C-level executives, internal audiences and external partners. Case study will be required to demonstrate ability to articulate a clear and persuasive sales pitch.
- Proven ability to lead a portfolio of high impact programs and initiatives end-to-end to meet commitments with a strong work ethic and exceptional customer-centric perspective.
- Adept and rigorous strategic thinker, problem solver and pragmatist, using data to convey insight with strong story telling capabilities.
- Proactive sense of urgency and 'can do' attitude- ability to lead a team that can be agile and evolve and adapt to dynamic business conditions.
- Demonstrable experience managing relationships with partners, suppliers, and vendors.
- English proficiency essential while at least one other major language in the relevant countries highly desired.