Global Head of Demand Generation (Demand Generation Department)
Semrush
- Barcelona
- Permanente
- Tiempo completo
- Create a qualified pipeline of opportunities for the mid-market and enterprise sales teams to engage and successfully close.
- Manage key growth markets—initially France, Italy, Spain, DACH, UK, and Brazil—and a team of leaders who are laser-focused on growing our presence and New User Monthly Recurring Revenue (NUMRR) there.
- Ideate the global demand strategy and be personally accountable for its execution; set up a Sales + Marketing aligned account-based marketing approach to sell into named accounts within the Enterprise segment.
- Lead virtually all outbound campaign activity in key markets and mid-market + Enterprise motions; create and launch a mix of paid/owned/earned marketing motions in collaboration with key teams in Global Marketing and across Semrush.
- Partner with the Product Marketing Managers as Brand Marketing to ensure global campaign alignment; our Creative Agency to execute and deliver creative content that captivates and converts.
- Manage key markets, mid-market + enterprise acquisition channels and lead integrated marketing campaigns, including setting strategy, developing forecasts, evaluating appropriate budget levels, and measuring results.
- Create the incremental infrastructure needed to support the pipeline of opportunity you will create—work with IT, Product, and Sales to onboard an ABM solution; partner with the sales teams to ensure lead scoring and the right stages of the funnel are in place (e.g., MQL>SQL>SAL>OPP, etc.).
- 6-8+ years of experience in a global demand generation role focusing on mid-market and/or enterprise segment(s), with a focus on account-based marketing, preferably in the B2B SaaS space.
- Proven track record of developing and executing successful ABM strategies for enterprise accounts, as well as experience in setting up infrastructure and processes to support the scaling of marketing initiatives.
- Proven track record of hiring and managing a global, diverse team that is able to activate campaigns locally that convert to revenue generation.
- Demonstrable success delivering across paid/owned/earned activities.
- Excellent communication, collaboration, and orchestration skills with the ability to work effectively with cross-functional teams.
- Strong analytical skills with the ability to analyze data and metrics to inform strategy.
- Experience managing and developing a team of marketers.
- Ability to adapt to a fast-paced company and team and re-prioritize tasks as needed.
- Creative thinker with a focus on achieving business results.
- Excellent written and verbal communication skills in English.
- You are able to build a pipeline of opportunities from both our existing clients as well as net new opportunities from the ground up.
- You are a seasoned leader who craves a start-up-like environment with the freedom and autonomy—and crucially, the resources—to create something amazing that will drive significant revenue for the company.
- You think “globally” and are able to lead across cultures.
- You share our common values: Trust, as we prefer to speak up and be our true selves; Sense of Ownership, as it’s not worth wasting time on something you don’t believe in; and enthusiasm for Constant Change, as we are always looking to make things better.
- This offer stands for the “hybrid” work format: some days, you work from the office, and some #wfh. Trust us, it’s an efficient way of work. Proven!
- Flexible working day start.
- Health insurance coverage.
- Working from a modern coworking space (or working from home).
- Corporate events.
- Unlimited PTO.
- Hobby benefit.
- Training, courses, conferences.
- English and Spanish courses.
- Gifts for employees.