Marketing Specialist
Vibes And Verbs
- Southampton
- £30,000-40,000 per year
- Permanent
- Full-time
- Develop and implement comprehensive marketing strategies and campaigns to promote Vibes & Verbs' brand identity, services, and offerings across various channels and platforms.
- Create engaging and persuasive marketing content, including website copy, blog posts, social media posts, email newsletters, and advertising materials, to attract and retain target audiences.
- Conduct market research, competitive analysis, and audience segmentation to identify market trends, customer needs, and opportunities for strategic positioning and differentiation.
- Manage and optimize digital marketing channels, including social media, email marketing, search engine marketing (SEM), and content marketing, to maximize reach, engagement, and conversion rates.
- Collaborate with the creative team to develop visually appealing and impactful marketing collateral, graphics, videos, and multimedia content that align with branding guidelines and campaign objectives.
- Plan and execute promotional events, webinars, and campaigns to generate leads, nurture customer relationships, and drive sales opportunities.
- Bachelor's degree in Marketing, Communications, Business Administration, or related field.
- Strong creative and strategic thinking skills, with the ability to develop innovative marketing campaigns and initiatives that resonate with target audiences and drive measurable results.
- Excellent written and verbal communication skills, with the ability to craft compelling narratives, messaging, and content for diverse marketing channels and platforms.
- Proficiency in digital marketing tools and platforms, including social media management tools, email marketing software, web analytics platforms, and content management systems.
- Analytical mindset and proficiency in marketing analytics, data analysis, and reporting tools to track, measure, and optimize campaign performance and ROI.
- Strong project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.