Manager, Creditor Customer & Campaign Analytics
Scotiabank
- Toronto, ON
- Permanent
- Full-time
- Support the Senior Manager in the execution of all Insurance projects covering customer insights generation, campaign management and customer level reporting. The Manager will be involved in different stages of projects from tracking, test design, list creation and delivery through multiple channels (email, digital, telemarketing), offer fulfilment, and campaign performance reporting to stakeholders and senior executives.
- Lead development of recurring customer level reporting support key areas of the business
- Develop a single, 360-view of a customer to make decisions about how to best acquire and retain customers, identify high-value customers and manage channel preference and risk.
- Interpret Creditor Insurance marketing and customer data to identify new opportunities on how to best target and appeal to customers.
- Define, develop, and execute targeted campaigns to accelerate sales, reduce attrition and grow revenue.
- Provide data discovery and deliver key actionable insights based on customer view of results.
- Provide relevant high-quality lead extraction for campaign targeting (contact optimization) of marketing programs, particularly the use of control groups and related post-analysis.
- Deliver timely, high quality customer campaigns/ initiatives (including lists requests, test design, campaign management, post campaign analyses and insights)
- Develop Creditor Insurance customer analytics, reporting and dashboards with single view of customer to provide timely and accurate customer insights to key internal stakeholders. Audit and troubleshoot data problems, if needed
- Synthesize data to identify trends and deliver key insights and business recommendations partnering with key internal stakeholders, including marketing, merchandizing and operations teams, to develop promotions and campaigns that drive sales to targeted customers
- Support key information technology initiatives, such as enhancements in single view of customer, customer data warehouse, CRM and campaign management tools
- Leverage SAS/Python and other tools to produce data sets, analyses, tabulations, graphics
- Apply advanced analytical and statistical techniques to solve marketing questions
- Assist in ad-hoc requests as required from the business
- Degree in Mathematics, Computer Science, Statistics, Finance or Economics; Advanced Degree in Analytics/Business preferred
- 4+ years experience in Analytics or MIS/Reporting, programming with SAS/SQL/Python/Spark as well as Power BI/Tableau
- Strong knowledge and proficiency with building models and data infrastructures - data mining, data profiling, modeling, cleansing, enriching as well as extract, transform, load (ETL) solutions and scripting
- Strong communication skills essential with clients, vendors and management
- Strong prioritizing, planning, analytical, presentation, project management, people management and relationship building skills
- Certification in Python/SAS/SQL and PowerBI
- Previous business line and banking experience
- Expertise with dashboards, KPI, business metrics generation