Senior Product Marketing Manager
Ometria
- London
- Permanent
- Full-time
- Pipeline - repeatedly ideate, deliver and enable on positioning, messaging and collateral (e.g. case studies) which achieve a clear increase in pipeline
- Increase win rate - repeatedly ideate, deliver and enable on positioning, messaging and collateral (e.g. sales deck) which achieve a clear increase in win rate
- Positioning and differentiation - own full rollout of messaging which will achieve market differentiation for our ICP and core personas, both externally through content below and internally through enabling all prospect and client-facing team members.
- Strategic thought leadership content - write core long-form strategic positioning content, e.g. ebooks, buyers guides.
- Strategic case studies - execute best in class video and written case studies delivering a clear positioning narrative
- Commercial collateral - prepare core decks e.g. sales deck, positioning deck, client re-engagement deck, partner joint value proposition deck.
- Website - write core website copy ensuring our differentiation is effectively communicated
- Strategic product launches - prepare messaging, copy, content and collateral for our core product releases
- Win/Loss interviews - interview new clients, lost deals, and client churns, following a structured process to evaluate their decision process and criteria
- Market-facing product collateral - create client-facing roadmap, webinars and other collateral
- Commercial - your craft is marketing but your objective is to drive tangible business results and revenue growth, while building a financially effective business
- Competitive knowledge - you know CDP/ESP/martech/retailtech inside out, including strengths, weaknesses, positioning.
- Customer centricity - you have an innate ability to think as our prospects, understanding the needs and desires of the core stakeholders, as well as what messages will resonate with them
- Creative - you are a fountain of (commercial) creativity, coming up with ideas yourself and inspiring your team to get the best ideas out of them
- Technical - you can write collateral which gets technical stakeholders like CTOs excited to work with Ometria
- Bias for outcomes - there are many moving parts to your role, but you relentlessly and proactively execute on those deliverables which will have the biggest impact on our pipeline and win rate
- At home with detail - lots of complex initiatives don’t phase you, and you’re on top of the detail of everything happening across your remit.
- 30 days holiday + 1 day on your birthday (plus bank holidays)
- Health Insurance (Bupa)
- Mental Health Support (Spill, Calm)
- Cycle to work scheme
- Enhanced Financial Benefits (Salary Sacrifice Pension, DIS, Income Protection)
- Professional Development Fund