Integrated Marketing Manager, Americas & EMEA
Invista
- Kennesaw, GA
- Permanent
- Full-time
- Americas/EMEA Regional Marketing Strategy
- Partner with the global marketing team to align Americas/EMEA marketing strategy with commercial lead priorities.
- Develop and execute integrated marketing strategies to enhance brand equity and effectively communicate the brand story and value proposition to target audiences.
- Plan, coordinate, and oversee implementation of marketing activities across various channels, while interacting with mill and brand customers to understand needs and drive improvements.
- Own the annual resourcing and A&P plan for marketing in the Americas/EMEA.
- Brand Marketing Development
- Develop marketing programs and tools for our mill network that better communicate the value and power of CORDURA® fabric to potential brand customers.
- Partner with key brand customers in the Americas/EMEA to develop co-marketing campaigns and initiatives that generate consumer interest and conversion.
- Collaborate with agencies to develop campaigns and content that deliver on the marketing strategies you define.
- Provide guidance and support to internal teams and external partners on brand storytelling and value proposition development, fostering a culture of creativity, collaboration, and brand excellence.
- Cross-Functional Engagement
- Collaborate with other major functions - such as sales and business development, product management, R&D, etc. - to ensure consistent brand message
- Establish communication flow for exchange of marketing best practices globally.
- Excellent written and verbal communication skills, with the ability to effectively present ideas and strategies to diverse audiences.
- Talent Development
- Leverage the strengths across your team to maximize business impact and deliver on business priorities
- Inspire others to take action through authentic leadership, passion and commitment
- Provide objectives, coaching, feedback to help them grow in their careers
- Act as a SME in marketing to help the broader team learn and grow
- 5-7 years experience in brand management and/or brand marketing
- Experience managing people
- Experience managing advertising agencies/creative partners
- Working experience with systems like Salesforce, SAP, Ariba
- Proven cross-functional engagement skills
- Experience in B2C and B2B marketing
- Licensing Experience
- Experience managing multiple projects simultaneously and meeting deadlines
- Experience developing marketing experiments that test new ideas and insights
- Experience with textile or ingredient brands
- Experience engaging with global partners
- Ability to speak multiple languages