SatoshiLabs Performance Marketing Lead Praha Full-time
SatoshiLabs
- Praha 8
- Trvalý pracovní poměr
- Plný úvazek
- Defining and managing the acquisition part of the customer journey - generating relevant traffic, converting that traffic with the help of the Onboarding & Retention department, and translating the acquisition marketing efforts into KPIs to optimize the performance even further
- Driving our user acquisition efforts in terms of channel selection, segmentation, testing, and evaluation
- Regularly monitoring, assessing, and reporting all acquisition efforts based on defined KPIs
- Managing an external media agency to get the best deal, you will be responsible for the performance generated and will have the freedom to select your own 3rd party partners
- CRO - Optimizing our conversion rates across the board when it comes to user acquisition, with the help of our external media agency
- Close cooperation with other teammates within the Marketing department (Brand & Content, Onboarding & Retention, PR & SoMe) to improve the overall user experience
- Proactively developing our acquisition tech stack to reflect the global ambition of the company
- You have previous experience with performance marketing (at least at a medior level), especially in the areas of user acquisition, segmentation, and performance optimization (CRO)
- You're data-driven and willing to experiment, you understand what an incremental performance is and why is it important
- You're overall strong on testing (A/B, MVT) as one of the primary ways on how to work the CRO, with an ability to generate insights that can take us forward
- You have experience with managing an external agency across multiple departments and markets where we currently aim our acquisition efforts
- You're a team player who's able to work with small, cross-functional teams and aims towards common goal
- You have a potential and ambition to build a team around you in the future
- You're fluent in English, Czech isn't necessary - our team is international and English is our primary language
- Interest in crypto is always welcome here, but it isn't a necessary condition
- Financial compensation based on your skills and experience
- Possibility to receive part of your compensation in BTC
- Budget for professional development (training programs, courses, and workshops of your choice)
- A lot of flexibility - you can set the ratio between coming to the office and working from home
- Comfortable office space in Prague 8 (including a gym, massage, foosball, billiard table, PS4, 3D printers, etc.) with free on-site parking
- Friendly working environment, regular company events, and fun get-togethers
- Other benefits like a MultiSport card or a company mobile phone tariff
Cocuma